Chief Marketing Officer (Racing And Betting)

Initiate International; Gauteng; On-site; ZAR 1,000,000 - 1,500,000; Full time

Job summary

A leading company in racing and betting in Gauteng is seeking a Chief Marketing Officer to redefine its marketing strategy. The role involves overseeing a comprehensive marketing transformation, building a high-performing team, and implementing customer-centric strategies to elevate brand presence in the market. Ideal candidates will have significant leadership experience and a track record in consumer-facing environments. Competitive compensation and a full-time position offered.

Qualifications

• Extensive senior marketing leadership experience, preferably as CMO or Marketing Director.
• Proven ability to design and implement transformational marketing strategies.
• Strong expertise in customer acquisition and loyalty programmes.

Responsibilities

• Develop and execute a comprehensive marketing strategy.
• Build and mentor a high-performing marketing team.
• Manage substantial marketing budgets effectively.

Skills

Senior marketing leadership experience

Designing transformational marketing strategies

Multichannel marketing expertise

Leadership and team building

Communication and stakeholder management

Job description

Chief Marketing Officer (Racing and Betting)Chief Marketing Officer (Racing and Betting)Get AI-powered advice on this job and more exclusive features.Direct message the job poster from Initiate InternationalDirector of Middle East & Africa - M&A Advisory | Business Consulting | Recruitment in iGaming ,Fintech & PaymentsOur client is a leading force in the racing and betting sector, renowned for its strong product portfolio and extensive footprint across South Africa.

However, despite its commercial strength, its marketing efforts remain fragmented, lacking the unified strategic vision and execution needed to elevate the brand to its full potential.As Chief Marketing Officer (CMO), you will join the executive leadership team to redefine, architect, and drive an end-to-end marketing transformation.

This role is for a leader who thrives on impact – someone who can build a powerful, customer-centric brand that commands market leadership and resonates deeply with customers across digital and retail environments.Key ResponsibilitiesStrategic LeadershipDevelop and execute a comprehensive marketing strategy that aligns with and drives overarching business objectives.Unify fragmented marketing activities into an integrated, high-performing function, ensuring brand cohesion across all platforms.Champion the company's brand vision, mission, and positioning, crafting a compelling narrative that resonates with diverse customer segments.Brand Management & Customer ExperienceEstablish a strong, consistent brand identity and messaging framework across digital channels, in-store experiences, sponsorships, and community initiatives.Build customer-centric campaigns that deepen brand loyalty and strengthen market differentiation.Campaign Execution & Performance MarketingOversee the design and execution of integrated, data-driven campaigns that drive customer acquisition, retention, and engagement at scale.Ensure best-in-class execution across all touchpoints, leveraging digital marketing, CRM, content, in-store activation, and experiential marketing.Team Leadership & Organisational DevelopmentBuild, lead, and mentor a high-performing marketing team, fostering a culture of creativity, accountability, and commercial focus.Drive cross-functional alignment with product, operations, retail, and executive stakeholders to ensure marketing initiatives accelerate business outcomes.Define and implement clear performance metrics, KPIs, and ROI frameworks to track and optimise marketing investments effectively.Utilise market research, customer insights, and competitive intelligence to inform targeting, segmentation, product positioning, and strategic decision-making.Budget & Agency ManagementManage significant marketing budgets with commercial discipline to maximise return on investment.Lead and manage relationships with external agencies and partners to deliver impactful, cost-efficient marketing solutions.RequirementsExtensive senior marketing leadership experience, preferably as CMO, Marketing Director, or Head of Marketing within fast-paced, consumer-facing environments.Proven ability to design and implement transformational marketing strategies that deliver measurable growth.Strong expertise in multichannel marketing, brand management, digital transformation, customer acquisition, and loyalty programmes.Exceptional leadership skills with a track record of building and empowering high-performing, cross-functional teams.Highly collaborative with excellent communication, stakeholder management, and influencing skills across executive, operational, and creative teams.Deep understanding of marketing analytics, performance tracking tools, customer insight methodologies, and market trends.Industry experience in betting, gaming, racing, or related regulated sectors will be a strong advantage.Why Join?Lead a full marketing transformation for a market leader with an untapped brand potential.Define and own the strategic marketing agenda, reporting directly to executive leadership.Build your own team and shape the function's structure, culture, and capabilities.Drive brand growth and customer engagement strategies that directly impact business performance and market share.Join a business with strong commercial foundations, poised for accelerated growth and brand elevation under your leadership.Ready to Lead Transformation?If you are a strategic marketing leader with a proven track record of delivering growth through visionary brand strategy and execution, and thrive in environments where your impact is visible and career-defining, we want to hear from you.Apply now for a confidential discussion.Seniority levelSeniority levelDirectorEmployment typeEmployment typeFull-timeJob functionJob functionMarketingIndustriesGambling Facilities and CasinosReferrals increase your chances of interviewing at Initiate International by 2xSign in to set job alerts for "Chief Marketing Officer" roles.Johannesburg, Gauteng, South Africa 1 week agoJohannesburg, Gauteng, South Africa 1 week agoJohannesburg, Gauteng, South Africa 1 week agoJohannesburg, Gauteng, South Africa 1 week agoJohannesburg, Gauteng, South Africa 1 week agoHead of Marketing, IgniteTech (Remote) - 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