Chief Marketing Officer

Gvw Group; Wes-Kaap; On-site; ZAR 80 000 - 150 000; Full time

Job summary

An established industry player is seeking a visionary Chief Marketing Officer (CMO) to lead the strategic marketing direction across a diverse group of companies. This role involves developing cohesive marketing strategies that align with business objectives, enhancing brand management, and fostering collaboration between sales and marketing teams. The CMO will leverage market insights and analytics to drive growth and customer engagement while building a high-performing marketing team. If you are a results-driven leader with a passion for innovation and a track record of success in multi-brand environments, this opportunity is perfect for you.

Qualifications

• 10-15 years of leadership experience in marketing.
• Strong business acumen and proven track record in multi-brand environments.

Responsibilities

• Develop and oversee marketing strategies for the group.
• Collaborate with sales teams to improve lead generation.

Skills

Strategic Thinking

Problem-Solving

Data Analytics

Communication

Collaborative Leadership

Education

Bachelor's degree in Marketing

Master's degree in Marketing

Tools

Digital Marketing Tools

Market Research Methodologies

Job description

DescriptionPosition at GVW Group, LLC

Job Description: Chief Marketing Officer (CMO), GVW Group

Summary of the Role: The Chief Marketing Officer (CMO) will lead the strategic direction of marketing and branding across a diverse group of companies, ensuring alignment with the overarching business strategies of each entity.

The CMO will collaborate closely with the executive leadership teams of each company, fostering synergy across marketing functions to maximize impact and efficiency. This visionary, results-driven leader will also work closely with the group's leadership team.

Team structure: The GVW Marketing team's purpose is to serve all companies within the group. This growing team is structured into centralized disciplines providing marketing services to all companies within the group, while working closely with marketing managers within the separate companies to ensure their individual marketing needs are met.

Desired outcomes:

1. Strategic Alignment and Growth: Development and execution of cohesive marketing strategies that align with the group's overarching business objectives and drive sustainable growth across all companies.
2. Sales and Marketing Synergy: Effective collaboration with sales teams, resulting in improved lead generation, higher conversion rates, and measurable contributions to revenue growth.
3. Brand Excellence: Strong, differentiated, and well-managed brand identities that enhance market positioning, reputation, and customer loyalty.
4. Customer and Market Insights: Utilization of comprehensive market research and customer analytics to inform strategic decisions, improve customer experience, and identify growth opportunities.
5. High-Performing Marketing Team: A motivated, innovative, and efficient marketing team equipped with the skills and tools to execute impactful campaigns and adapt to a dynamic business environment.

Key Responsibilities:

1. Strategic Leadership: Develop and oversee the implementation of marketing and branding strategies tailored to each company within the group. Ensure alignment with the group's overarching business objectives and growth plans. Identify and leverage synergies across the companies to optimize marketing resources and achieve cost efficiencies.
2. Stakeholder Collaboration: Act as a key advisor to the group's executive leadership on marketing trends, opportunities, and risks. Collaborate across departments to ensure relevant, accurate, and consistent messaging internally and externally to fuel business growth. Develop strong partnerships with internal and external stakeholders, including agencies, media partners, and industry bodies.
3. Sales Enablement: Develop and implement strategies to align marketing initiatives with sales objectives. Create and provide sales teams with impactful tools, content, and resources to improve lead generation and conversion rates. Measure and optimize the effectiveness of sales enablement initiatives to drive revenue growth and customer acquisition.
4. Market Research: Advise on market research activities to identify trends, customer preferences, and competitive dynamics. Analyze market data to inform strategic decisions and identify growth opportunities. Oversee the development and implementation of research methodologies, tools, and partnerships to gather actionable insights. Translate research findings into clear recommendations and strategies for marketing and product development.
5. Brand Management: Define and maintain the brand architecture for the group and its subsidiaries, ensuring consistency and differentiation. Shape the development and execution of comprehensive brand strategies to enhance market positioning and brand equity. Monitor and manage brand reputation and visibility, responding proactively to challenges and opportunities.
6. Marketing Operations: Lead planning, budgeting, resource allocation, and execution of marketing campaigns across channels including digital, traditional media, and experiential platforms. Monitor KPIs to measure campaign effectiveness, ensuring data-driven decision-making. Implement and maintain processes and tools to enhance collaboration, efficiency, and engagement.
7. Customer Experience and Engagement: Drive customer-centric strategies to deepen engagement, retention, and loyalty. Utilize data analytics and market research to understand customer behavior and preferences. Collaborate with sales and product teams to ensure seamless alignment between marketing efforts and customer needs.
8. Team Leadership and Development: Build, mentor, and lead a high-performing marketing team across the group. Foster a culture of collaboration and innovation. Identify skills gaps and provide training and development opportunities for team members.

Required Experience and Qualifications:

• Education: Bachelor's degree in marketing, business administration, or a related field (Master's preferred). Relevant certifications in digital marketing, brand management, or related areas are a plus.
• Experience: Minimum of 10-15 years of progressive leadership experience, with at least 5 years in a managerial role. Strong business acumen, proven track record in multi-company or multi-brand environments, extensive B2B and product marketing experience. Experience in an industrial environment and change management is advantageous.
• Skills: Strategic thinking, problem-solving, process-driven approach, strong communication, proficiency in data analytics, high emotional intelligence, adaptability, collaborative leadership.