Chief Marketing Officer

Dananda Talent; South Africa; On-site; ZAR 1,200,000 - 2,200,000; Full time

Job summary

An international business school is seeking a Chief Marketing Officer (CMO) to lead its marketing efforts across South Africa, India, and other African markets. The ideal candidate will have extensive experience in digital marketing and be able to drive significant revenue growth while managing regional marketing teams. This role requires a strategic yet hands-on leader with a graduate qualification in Marketing and over ten years of relevant experience.

Qualifications

• 10+ years in senior marketing roles, ideally in education or EdTech.
• Deep expertise in digital marketing, paid media, SEO, CRM, and marketing automation.
• Experience in multi-country marketing environments, especially South Africa and India.

Responsibilities

• Own and drive the global marketing strategy with a focus on digital ROI.
• Align marketing with sales and academic teams to convert leads into customers.
• Oversee high-budget digital marketing campaigns across various platforms.

Skills

Marketing

Brand Management

Digital Marketing

Education

Graduate qualification in Marketing

Master’s degree or MBA

Job description

Join Us: Chief Marketing Officer (CMO) Opportunity
Industry: Higher Education | EdTech
Location:Johannesburg

Are you a performance-driven marketing leader who thrives in fast-paced, entrepreneurial environments? Do you believe that marketing must drive sales, not just awareness? Are you passionate about transforming lives through education on a global scale?

A leading international business school is looking for a strategic yet hands-on CMO to lead its global marketing operations across South Africa, India, and emerging African markets.

Responsibilities

• Own and drive the global marketing strategy, with a strong focus on digital ROI, lead generation, and revenue growth.
• Align marketing with sales, business development, and academic teams to ensure impactful campaigns that convert leads into customers.
• Oversee high-budget digital marketing campaigns across Google, Meta, LinkedIn, and more ensuring top-notch performance.
• Manage regional marketing teams, while tailoring strategies for local market needs and behaviours.
• Build a high-performance, data-driven marketing culture that balances brand storytelling with commercial results.

Minimum Qualifications

• Educational Background: A graduate qualification in Marketing, with a preference for a Master’s degree or MBA.

Experience Requirements:

• 10+ years in senior marketing roles, ideally in education, EdTech industries
• Deep expertise in digital marketing, paid media, SEO, CRM, and marketing automation.
• Strong commercial acumen, you speak the language of CAC, CPL, LTV, ROI.
• Experience marketing in multi-country environments especially in South Africa, India, and other African markets.
• Visionary leadership combined with the ability to roll up your sleeves.

...

Desired Skills:

• Marketing
• Brand Management
• Digital Marketing