Chief Marketing Officer

We are seeking an experienced Group Marketing Manager to lead and execute dynamic marketing strategies within the automotive or retail industry. This role is ideal for a results-driven marketing professional who thrives in a fast-paced, customer-centric environment.

The successful candidate will oversee brand management, digital marketing, advertising, lead generation, and customer retention while ensuring alignment with the company's strategic objectives.

If you have a passion for innovation, data-driven decision-making, and a proven track record of driving brand success, we invite you to apply.

Location: Sandton, Johannesburg

Minimum Qualification:

1. Bachelor's degree or equivalent (essential)
2. Chartered Marketing qualification (preferred)
3. Retail or automotive industry expertise is mandatory

Experience Requirements:

1. Minimum 3+ years in a senior marketing role managing multiple brands
2. Proven track record in brand initiation and success, driving measurable ROI
3. Strong expertise in digital marketing to drive business achievement and sales

Key Skills & Competencies:

1. Strategic planning and execution
2. Budget and operational management
3. People management and team leadership
4. Digital marketing, SEO, and analytics
5. CRM software proficiency
6. Copywriting and visual storytelling skills
7. Paid advertising and lead generation expertise
8. Multi-channel social media strategy
9. Data-driven decision-making and reporting
10. Digital Literacy: Data, Stats, and Analytics across various dashboards – tools like Power BI, etc.
11. Websites development with suppliers
12. SEO implementation and monitoring
13. CRM usage and effectiveness
14. Google Analytics, SEMrush, Data Studio, etc.

Key Responsibilities:

1. Strategy & Budget Development & Execution: Develop, implement, and manage the annual marketing, communications, and brand strategy across the brands, inclusive of a social media and event activation plan with the marketing team—ROI on execution quarterly.
2. Develop and manage the annual marketing budget effectively, ensuring efficient allocation of resources for maximum ROI and presenting monthly updates to Exco on expenditure.
3. Ensure all strategies and budgets are aligned to OEM Scorecard, policies, and requirements.
4. Implement sound budgetary controls for the department.
5. Consult market research to assess current trends and ensure all portfolios are optimized.
6. Set up new strategies and budgets aligned to new brand acquisitions and launches.

1. Digital Marketing & SEO: Oversee SEO strategy, website management, and CRM optimization. Drive digital campaigns across social media, Google Ads, and other platforms. Utilize analytics tools (Google Analytics, SEMrush, Data Studio) for performance tracking.
2. Paid Advertising & Lead Management: Develop lead generation campaigns to maximize conversions. Manage ad campaigns across Meta, Google, LinkedIn, TikTok, and other platforms. Optimize customer segmentation for personalized and targeted marketing.
3. Brand & Community Management: Ensure brand consistency across all communication channels. Lead marketing campaigns, activations, events, and promotional activities. Strengthen customer engagement and loyalty initiatives.
4. Customer Retention: Develop strategies to increase repeat business and loyalty. Collaborate with sales and aftersales teams to enhance customer experience. Implement special activations, rewards, and engagement programs.
5. Data, Analytics & Performance Management: Utilize data-driven insights to refine marketing strategies. Conduct competitor analysis and market forecasting. Ensure compliance with legal and ethical marketing standards.
6. Team Leadership & Development: Lead and develop the marketing team to ensure high performance. Set and manage departmental and individual KPIs. Foster a culture of continuous improvement and innovation.

Working Hours:

Monday – Friday: 8:00 – 17:30
Saturday: 8:00 – 13:00 (dependent on projects and activations)

Desired Skills: Chief Marketing Manager, Group Marketing Manager, Marketing & Communications Manager, Marketing & Brand Manager, Group Brand Manager, Marketing Strategy Manager