Chief Marketing Officer

Ad Talent; Cape Town; On-site; ZAR 800,000 - 1,200,000; Full time

Job summary

Ad Talent is seeking a Chief Marketing Officer to lead and inspire innovative marketing strategies for a premier destination. The successful candidate will shape a sustainable brand, drive visitor growth through digital transformation, and collaborate extensively with local and global partners to ensure inclusivity and community engagement.

Qualifications

• 10 years progressive marketing experience, including 5+ in senior leadership.
• Background in tourism, destination marketing, or hospitality desirable.
• Expertise in building and monetising marketing strategies.

Responsibilities

• Lead development and execution of innovative marketing strategies.
• Enhance and oversee iconic brands to connect with diverse audiences.
• Drive digital transformation using AI, VR/AR, and data analytics.

Skills

Digital Innovation

Leadership Excellence

Creativity with Impact

Storytelling and Communication

Education

Bachelor’s degree in Marketing

Advanced degree (preferred)

Job description

We are a globally recognised destination management organisation.

Who are we looking for :

A visionary leader to craft a future-forward marketing strategy that inspires the world to explore who can :

Craft transformative campaigns that connect with millions of travellers?

Leverage the latest digital platforms to build a future-fit destination brand?

Inspire communities, preserve natural beauty, and drive sustainable growth?

If you are a creative strategist, a digital innovator, and a results-driven leader, this is your moment to shine.

What will you do :

As the Chief Marketing Officer, you will :

Shape the Vision : Lead the development and execution of innovative marketing strategies to position the destination as a premier sustainable choice.

Build the Brand : Enhance and oversee iconic brands that inspire local and global audiences.

Embrace Technology : Pioneer digital transformation using AI, VR / AR, and data analytics to revolutionise destination marketing.

Drive Visitor Growth : Expand reach through targeted campaigns, fostering loyalty and unforgettable travel experiences.

Champion Inclusivity : Ensure marketing strategies embrace diversity and universal access, making the destination welcoming for all travellers, including persons with disabilities.

Collaborate Widely : Partner with communities, businesses, and global organisations to create campaigns that reflect the rich heritage and future aspirations.

Deliver Results : Unlock creative revenue streams, enhance market share, and achieve measurable growth in visitor numbers and engagement.

What will you do :

We’re seeking a game-changer with :

Leadership Excellence : A proven ability to inspire high-performing teams and shape iconic brands.

Digital Innovation : Experience in AI-driven campaigns, data analytics, and emerging technologies.

Global Perspective : Experience marketing to diverse international audiences.

Sustainability Commitment : Passion for balancing profit with purpose.

Inclusivity : An understanding of accessible tourism and strategies that embrace diversity.

Creativity with Impact : The ability to turn data-driven insights into campaigns that deliver measurable results.

10 years of progressive marketing experience, including 5+ years in senior leadership.

A background in tourism, destination marketing, or hospitality is highly desirable.

Expertise in building and monetising marketing strategies through partnerships and sponsorships.

Strong storytelling and communication abilities.

Bachelor’s degree in Marketing, Business Administration, or a related field; an advanced degree is a plus.

Create a job alert for this search