Channel Activation Manager (JHB)

Momentum Metropolitan Holdings Limited; Johannesburg; On-site; ZAR 600,000 - 800,000; Full time

Job summary

A leading financial services company in Johannesburg is seeking a Channel Activation Manager to develop and implement marketing strategies that drive engagement and sales through distribution channels. The ideal candidate should possess a degree in Marketing or Business, with 5–8 years of relevant experience in the financial services sector. This role requires operational excellence, strong communication skills, and the ability to manage multiple projects effectively.

Qualifications

• 5–8 years of experience in marketing or trade marketing within FMCG, financial services or insurance.
• Proven experience in channel marketing or sales support role.
• Experience working with intermediated distribution models (tied agents / broker / adviser etc).

Responsibilities

• Design and implement targeted channel marketing campaigns to support key sales initiatives.
• Coordinate promotional activities with channel partners.
• Track campaign performance and ROI; provide post-campaign analysis.
• Build and maintain strong relationships with channel and agency teams.

Skills

Operational excellence

Strong understanding of sales and distribution in life insurance

Excellent communication, writing, and presentation skills

Project management

Strong collaboration and interpersonal skills

Proficiency in insights mining, application and campaign analytics

Regulatory awareness

Education

Bachelor's degree in Marketing, Business or related field

Job description

Job title : Channel Activation Manager (JHB)

Job Location : Gauteng, Johannesburg Deadline : August 31, 2025 Quick Recommended Links

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Role Purpose

The Channel Activation Manager is responsible for developing and implementing marketing strategies that drive engagement, sales, and loyalty through the company’s distribution channels, including tied agents, brokers, financial advisers, and digital partners. This role acts as a strategic bridge between Marketing and Sales, ensuring that all channel-related initiatives are aligned with brand, product, and commercial goals.

Requirements

Bachelor’s degree in Marketing, Business or related field

5–8 years of experience in marketing or trade marketing within FMCG, financial services or insurance

Proven experience in channel marketing or sales support role

Experience working with intermediated distribution models (tied agents / broker / adviser etc)

SKILLS

Operational excellence

Strong understanding of sales and distribution in life insurance

Excellent communication, writing, and presentation skills

Project management, ability to manage multiple projects and meet deadlines

Strong collaboration and interpersonal skills

Proficiency in insights mining, application and campaign analytics

Regulatory awareness (TCF, FAIS, POPIA, etc.)

Duties & Responsibilities

Campaign Execution & Measurement :

Design and implement targeted channel marketing campaigns to support key sales initiatives.

Design and implement creative channel marketing initiatives that sets the brand and products apart from competitors.

Integrate marketing brand chapters within the channel environment in a relevant manner that will support channel objectives.

Coordinate promotional activities / calendars and campaigns with channel partners.

Develop marketing collateral suited for various channels.

Ensure consistency on branding and messaging across all channels.

Track campaign performance and ROI; provide post-campaign analysis and insights.

Collaborate with analytics teams to refine targeting and messaging.

Sales Enablement & Support :

Create and distribute marketing collateral, sales kits, and presentations suited for various channels.

Develop product toolkits and educational content for intermediaries.

Support training events, product launches, incentive initiatives and channel conferences.

Offering ongoing support and communication to address any challenges faced by channel partners.

Stakeholder & Channel Partner Engagement :

Work closely with Distribution, Product, and Compliance teams to develop compliant marketing materials.

Build and maintain strong relationships with channel and agency teams.

Collect feedback or customer insights from channel partners and customers to refine marketing strategies.

Implement changes based on insights gained from feedback and performance analysis.

Act as the marketing voice within channel meetings and forums.

Collaborate with cross functional teams (channel, marketing, group, product solutions, insights etc) to ensure cohesive plans.

Engage regular communication to ensure alignment and address potential issues.

Digital Channel Integration :

Ensure marketing content is optimized for digital sales platforms.

Partner with digital marketing and channel teams to develop channel or strategic partners landing pages and engagement tools.

Explore and integrate new technologies and marketing trends to enhance channel experience and selling efforts.

Performance Monitoring & Optimisation :

Define and track KPIs (e.g., sales volumes, penetration, campaign ROI).

Analyse performance data to refine strategies and improve outcomes.

Present performance insights to executive leadership and recommend adjustments.

Budget Management :

Manage marketing budget to ensure efficient allocation of resources and maximise ROI.

Monitor and record all channel marketing expenses diligently.

Conduct regular variance analysis to identify discrepancies between budgeted and actual expenses.

Identify areas where costs can be reduced without compromising quality or effectiveness.

Negotiate with vendors and service providers to secure favourable pricing and contracts.

Personal Mastery and Leadership :

Pursue personal and professional development opportunities such as workshops courses and certification relevant to marketing.

Approach obstacles with a solution oriented mindset and be willing to experiment with innovative, creative solutions.

Demonstrate the qualities you value in leadership such as integrity, empathy and collaboration to inspire others.

Manage time effectively, prioritising tasks and meeting deadlines independently.

Competencies

Generating Ideas

Developing Expertise

Producing Output

Meeting Timescales

Challenging Ideas

Inviting Feedback

Establishing Rapport

Showing Composure

Deadline : 25th July,2025

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