Catman Planning Manager

Nestlé Sa; Gauteng; On-site; ZAR 300,000 - 600,000; Full time

Job summary

An established industry player is seeking a dynamic Category Manager to drive growth through strategic insights and customer engagement. This role involves analyzing shopper data, developing in-store strategies, and collaborating with sales teams to enhance category performance. The ideal candidate will have a strong background in FMCG, demonstrating expertise in category management and trade marketing. Join a forward-thinking company that values innovation and teamwork, and make a significant impact on the market by leveraging your analytical skills and customer knowledge. If you are passionate about driving category growth and developing strategies that resonate with customers, this opportunity is perfect for you.

Qualifications

• 5 years experience in Category Management within FMCG.
• Strong analytical skills and customer organization knowledge.

Responsibilities

• Develop and execute category strategies for growth.
• Analyze customer data to optimize shelf layouts and product placements.

Skills

Category Management

Data Analysis

Customer Engagement

Trade Marketing

Sales Strategy

Education

Bachelor's Degree

Tools

SAP

Shoprite Rex

PnP Smart Shopper

AC Nielsens

Data Orbis

Trade Intelligence

Job description

Experience : 5 years Category Management experience in an FMCG retailer or with an FMCG manufacturer.

Closing Date: 31 October

Position Summary

With a history spanning over years, Nestlé didn't become the world's leading food and beverages brand by chance. Perfection is at the heart of what we do, and our people are always looking for the next big idea to cement our status.

We are now looking for a Catman Manager to be based in Bryanston.

A day in the life of a Catman Manager:

1. Development & Execution of Picture of Success
2. Work with CDT on developing the Picture of Success model across all Nestle categories.
3. Analyze various sources of customer and shopper data and use category insights to provide recommendations on ranging, flow, shelf optimization, shopper navigation at shelf, forward share, secondary placements, hot spots, and layout plans by category. Data sources include Shoprite Rex, Spar Insights, PnP Smart Shopper, AC Nielsens, Shopper Research (CI Team), Data Orbis, SAP, Trade Intelligence.
4. Deliver category growth by assisting sales in building long-term sustainable winning in-store category strategies (support and develop the sales team).
5. Engage with key customers and customize strategy based on customer dynamics (Channel, classifications of store clusters, regional biases, store size).
6. Hold regular CATMAN meetings with customers and support them with building strategy in line with category growth (e.g. Spar SCOPs). This includes eCommerce (Pure Players and Brick and Clicks) customers.
7. Field Sales Team Engagement (Informal planograms).
8. Engage with Nestle Area Business managers and customize strategy based on customer dynamics (Channel, classifications of store clusters, regional biases, store size).
9. Hold regular CATMAN meetings with the regions and support them with executing Picture of Success. This includes support in Cluster 5 countries and eCommerce customers.
10. Support CDT manager with the key inputs for the ICP process - Channel share, performance, distribution.
11. Develop in-store strategy in line with 4P direction from CDT.
12. NPD contribution and expertise (Be the category expert with a proactive approach seeking new opportunities; identify and evaluate all opportunities of a category across all types of sales channels; give feedback to Brand Managers, Marketing Managers, and Channel Managers).
13. Support on NPD plans by recommending placement based on shopper insights, ranging in line with NPD objectives and launch plan to customer and ensuring the execution of this recommendation.
14. Test NPD shelf presence through Shelf Tests.
15. Create distribution targets in line with ranging objectives and track monthly for feedback to CDT.
16. Understand competitors to effectively engage with customers and deliver category expertise.
17. Monitor our competition (Regularly monitor and evaluate Leaflet Monitoring – compare our and competitors leaflet activities).
18. Monitor competitors' activities in category and understand their advantage.
19. Development of the MS report and comments; Define the key research needs for the category/customer development.
20. Understand category and competitors to effectively engage with customers.
21. Develop all team members.
22. Ensure the key succession planning for the category specialist as an entry position for NESTLE.
23. Recruit strong category specialists for further capability building within NESTLE.

What will make you successful?

5 years Category Management experience in an FMCG retailer or with an FMCG manufacturer. FMCG experience (dealing with strategies and analytical opportunities, ideally exposure to Delivering Category Growth initiatives). Strong customer organization knowledge. Preferred experiences: Trade Marketing, Research, Sales.