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A leading broadcasting organization seeks a Marketing Manager for Ukhozi FM to develop marketing strategies and increase audience growth. The role encompasses extensive brand management, leveraging digital platforms, and requires a Bachelor's degree and significant marketing experience. The successful candidate will lead strategic initiatives aimed at enhancing the station's market share and profitability.
Requisition ID12913-Posted -Ukhozi FM : Marketing-PBS Radio-KZN - Durban
REPORTING LINE : BUSINESS MANAGER: UKHOZI FM
POSITION ID : 60017958
SCALE CODE : 130
(This is a 5-year Contract Position)
Closing Date: 11 July 2025
Main Purpose of the Position
To develop a marketing strategy to attract and retain specific audiences and increase market share in order for Sales to maximise revenue.
Key Accountabilities:
· Develop and implement strategic marketing and brand-building plans in order to retain and increase current market share.
· Improve programme marketability and profitability by researching trends, identifying and capitalising on market opportunities.
· Effectively promote programmes and on-air personalities to increase audience growth in accordance with the station's strategy.
· Liaise with and sustain rapport with relevant internal and external media owners (television, radio, press, and magazine) to ensure effective publicity of the station.
· Oversee all station Digital platforms (websites, social media, and apps) to ensure the growth of digital communities and the creation of revenue-generating opportunities.
· Develop and implement trade and consumer below-the-line strategy.
· Develop and implement a PR & Communications Strategy for traditional and online platforms.
· Identify marketing opportunities by identifying consumer requirements; defining the market, competitors’ share, and competitors’ advantages and weaknesses; forecasting projected business.
· Improve programme marketability and profitability by researching, identifying, and capitalizing on market opportunities.
· Develop business cases and proposals for the implementation of strategic marketing activities.
· Develop briefs for the sourcing of external marketing and brand agencies.
· Manage contracts with external agencies and all suppliers.
· Plan, determine, manage, and ensure cost-effective utilization of marketing budget.
· Identify and exploit alternative revenue streams.
· Plan and execute all Marketing related events, including goods reconciliation, post campaign and post event analysis reports.
· Provide monthly and quarterly reports on the department’s performance (including CSI and Digital activities)
· Maintain and update an electronic and manual filing system.
· Develop and implement Standard Operating Procedures to address gaps and promote accountability.
· Oversee the management of risks to protect organizational integrity, create value, prevent financial loss, and ensure compliance with applicable policies and legislations.
· Comply with SCM procedures and effectively manage contracts with internal and external partners.
· Adherence to PFMA and compliance with industry regulations and SABC policies and procedures.
· Communicate and sustain rapport with relevant internal and external media owners to ensure effective publicity of the station.
· Develop and Present proposals to internal and external stakeholders to enhance communication, awareness, and buy-in of station projects.
· Manage, maintain, and expand customer base, exploit specific data, anticipate and explore new opportunities.
· Collect, analyze, and present marketing information to management for decision making.
· Synergize and provide information to the Sales workforce for trade marketing purposes.
· Liaise with Radio Sales to ensure that product campaigns run smoothly and on time for client satisfaction.
· Effective implementation of the Performance Management System in accordance with organizational policies and procedures.
· Ensure adequate staffing for workload and effective leadership (including leave management).
· Effective briefing and communication with departmental staff.
· Complete Personal Development Plans (PDP) for all staff members.
· Provide directions on the retention and attraction of staff.
· Individual coaching and mentoring are conducted on an ongoing basis to meet performance and developmental needs.
· Transfer of skills in line with succession planning principles.
Requirements:
· Bachelor’s Degree/B. Tech in Marketing/Communications/Media Studies or relevant qualification at NQF Level 7.
· 5 years’ experience in marketing, preferably in the broadcasting industry, and 2 years at a supervisory level.
· Understanding of legislation, policies, SOPs, and procedures relating to the Radio Broadcasting industry
· Understanding of Advertising industry legislation, rules, norms, and standards.
· Knowledge and a wide network in various industries.
· Ability to analyse research and identify industry trends.
· Development of strategy for consumer and trade marketing.
· Expert knowledge of and experience in utilizing digital technology tools for marketing purposes.
· Driving License
· Understanding the Public Finance Management Act
· Expert knowledge of Marketing and Brand building.
· Sound understanding of the radio broadcasting industry.
· Digital marketing principles
· Creative thinking ability.
· Good interpersonal skills
· Knowledge of the station and its target audience.