Career Opportunities: Marketing Manager Ukhozi FM (12913)

South African Broadcasting Corporation; Durban; On-site; ZAR 400,000 - 800,000; Full time

Job summary

A leading broadcasting organization seeks a Marketing Manager for Ukhozi FM to develop marketing strategies and increase audience growth. The role encompasses extensive brand management, leveraging digital platforms, and requires a Bachelor's degree and significant marketing experience. The successful candidate will lead strategic initiatives aimed at enhancing the station's market share and profitability.

Qualifications

• 5 years’ experience in marketing, preferably in the broadcasting industry.
• 2 years at a supervisory level.
• Expert knowledge of digital marketing tools.

Responsibilities

• Develop and implement strategic marketing and brand-building plans.
• Oversee all station digital platforms to grow communities and create revenue opportunities.
• Provide monthly and quarterly reports on department performance.

Skills

Strategic Marketing

Brand Building

Digital Marketing

Market Analysis

Interpersonal Skills

Education

Bachelor’s Degree/B. Tech in Marketing/Communications/Media Studies

Job description

Career Opportunities: Marketing Manager Ukhozi FM (12913)

Requisition ID12913-Posted -Ukhozi FM : Marketing-PBS Radio-KZN - Durban

REPORTING LINE : BUSINESS MANAGER: UKHOZI FM

POSITION ID : 60017958

SCALE CODE : 130

(This is a 5-year Contract Position)

Closing Date: 11 July 2025

Main Purpose of the Position

To develop a marketing strategy to attract and retain specific audiences and increase market share in order for Sales to maximise revenue.

Key Accountabilities:

· Develop and implement strategic marketing and brand-building plans in order to retain and increase current market share.

· Improve programme marketability and profitability by researching trends, identifying and capitalising on market opportunities.

· Effectively promote programmes and on-air personalities to increase audience growth in accordance with the station's strategy.

· Liaise with and sustain rapport with relevant internal and external media owners (television, radio, press, and magazine) to ensure effective publicity of the station.

· Oversee all station Digital platforms (websites, social media, and apps) to ensure the growth of digital communities and the creation of revenue-generating opportunities.

· Develop and implement trade and consumer below-the-line strategy.

· Develop and implement a PR & Communications Strategy for traditional and online platforms.

· Identify marketing opportunities by identifying consumer requirements; defining the market, competitors’ share, and competitors’ advantages and weaknesses; forecasting projected business.

· Improve programme marketability and profitability by researching, identifying, and capitalizing on market opportunities.

· Develop business cases and proposals for the implementation of strategic marketing activities.

· Develop briefs for the sourcing of external marketing and brand agencies.

· Manage contracts with external agencies and all suppliers.

· Plan, determine, manage, and ensure cost-effective utilization of marketing budget.

· Identify and exploit alternative revenue streams.

· Plan and execute all Marketing related events, including goods reconciliation, post campaign and post event analysis reports.

· Provide monthly and quarterly reports on the department’s performance (including CSI and Digital activities)

· Maintain and update an electronic and manual filing system.

· Develop and implement Standard Operating Procedures to address gaps and promote accountability.

· Oversee the management of risks to protect organizational integrity, create value, prevent financial loss, and ensure compliance with applicable policies and legislations.

· Comply with SCM procedures and effectively manage contracts with internal and external partners.

· Adherence to PFMA and compliance with industry regulations and SABC policies and procedures.

· Communicate and sustain rapport with relevant internal and external media owners to ensure effective publicity of the station.

· Develop and Present proposals to internal and external stakeholders to enhance communication, awareness, and buy-in of station projects.

· Manage, maintain, and expand customer base, exploit specific data, anticipate and explore new opportunities.

· Collect, analyze, and present marketing information to management for decision making.

· Synergize and provide information to the Sales workforce for trade marketing purposes.

· Liaise with Radio Sales to ensure that product campaigns run smoothly and on time for client satisfaction.

· Effective implementation of the Performance Management System in accordance with organizational policies and procedures.

· Ensure adequate staffing for workload and effective leadership (including leave management).

· Effective briefing and communication with departmental staff.

· Complete Personal Development Plans (PDP) for all staff members.

· Provide directions on the retention and attraction of staff.

· Individual coaching and mentoring are conducted on an ongoing basis to meet performance and developmental needs.

· Transfer of skills in line with succession planning principles.

Requirements:

· Bachelor’s Degree/B. Tech in Marketing/Communications/Media Studies or relevant qualification at NQF Level 7.

· 5 years’ experience in marketing, preferably in the broadcasting industry, and 2 years at a supervisory level.

· Understanding of legislation, policies, SOPs, and procedures relating to the Radio Broadcasting industry

· Understanding of Advertising industry legislation, rules, norms, and standards.

· Knowledge and a wide network in various industries.

· Ability to analyse research and identify industry trends.

· Development of strategy for consumer and trade marketing.

· Expert knowledge of and experience in utilizing digital technology tools for marketing purposes.

· Driving License

· Understanding the Public Finance Management Act

· Expert knowledge of Marketing and Brand building.

· Sound understanding of the radio broadcasting industry.

· Digital marketing principles

· Creative thinking ability.

· Good interpersonal skills

· Knowledge of the station and its target audience.