Campaign Manager

Collinson; Cape Town; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A leading company in the travel sector is seeking a Campaign Manager to enhance their communications and marketing strategies. Based in Cape Town, this role entails managing multi-channel campaigns and collaborating with cross-functional teams to deliver effective marketing solutions. The ideal candidate will have a strong background in campaign management, excellent communication skills, and proficiency in key marketing technologies.

Qualifications

• Proven experience in a channel-focused communications role.
• Hands-on experience with key Martech tools.
• Demonstrable success in delivering campaigns at scale.

Responsibilities

• Lead end-to-end delivery of marketing campaigns.
• Collaborate across teams to align messaging.
• Use data to optimize campaign planning and reporting.

Skills

Campaign Management

Communication Strategy

Agile Thinking

Data Analysis

Education

Degree in Marketing or Communications

Tools

Salesforce Marketing Cloud

Airship

Contentful

Bynder

Job description

Collinson is the global, privately-owned company dedicated to helping the world to travel with ease and confidence. The group offers a unique blend of industry and sector specialists who together provide market-leading airport experiences, loyalty and customer engagement, and insurance solutions for over 400 million consumers.

Collinson is the operator of Priority Pass, the world’s original and leading airport experiences programme. Travellers can access a network of 1,500+ lounges and travel experiences, including dining, retail, sleep and spa, in over 650 airports in 148 countries, helping to elevate the journey into something special. We work with the world’s leading payment networks, over 1,400 banks, 90 airlines and 20 hotel groups worldwide.

We have been bringing innovation to the market since inception – from launching the first independent global VIP lounge access Programme, Priority Pass to being the first to sell direct travel insurance in the UK through Columbus Direct and creating the first loyalty agency of its kind in the travel sector with ICLP. Today we still invest heavily in innovation to ensure that we continue to deliver superior customer experiences.

Key clients include Mastercard, American Express, Cathay Pacific, British Airways, LATAM, Flying Blue, Accor, EasyJet, HSBC, Chase, HDFC.

Our mission is focused on doing good beyond profit, which for us means we seek out opportunities for our people to share in our success and that we give back to the communities and people within which we work.

Never short of ambition, the success of our business is delivered through the diverse and talented team of over 2,200 global colleagues

Purpose of the job

We’re looking for a hands-on, high-energy Campaign Manager to join our Cape Town-based Enablement team, part of the Channel Marketing function. This role is perfect for someone who lives and breathes communications—someone who understands the craft, sees opportunity everywhere, and thrives on making campaigns sharper, smarter, and more effective at a global scale!

You’ll take full ownership of outbound campaign delivery across SMS, Email, Push, In-App, and Web, collaborating with our Digital team to extend reach and impact across every customer touchpoint. This role requires someone who can roll up their sleeves, challenge the status quo, and demonstrate they have the experience and drive to push the organisation forward.

Key Responsibilities

Comms Leadership & Delivery

• Be the champion of outbound communications—you own delivery end-to-end, from planning and briefing to activation and performance.

• Demonstrate a deep understanding of messaging, timing, segmentation, and channel behaviour—you don’t just coordinate, you contribute to comms quality
• Work across our core channels
• Email and SMS via Salesforce Marketing Cloud
• Push notifications and In-App (message centre, scenes, carousels) via Airship
• Web content campaigns in collaboration with the Digital team, delivered via Contentful
• Show clear evidence of past delivery—you’ve been in the detail, led with clarity, and delivered real results.

• Campaign Strategy & Maturity
  
  • Build structured campaign plans mapped to customer lifecycle stages and commercial goals.
    
  • Help shift our campaigns from reactive to proactive—from one-off blasts to automated, insight-driven journeys.
    
  • Collaborate with various stakeholders across Content, Brand, CRM and various audience marketing managers - Consumer, Client, and Partners, to tailor messaging and creative to audience needs and business requirements
    
  
  Data-Led Planning & Reporting
  
  • Use customer and performance data to guide everything from audience definition to send time and content selection.
    
  • Own the delivery of monthly and quarterly reporting, including actionable insights and strategic recommendations.
    
  • Identify what’s working and what’s not—and push for change where it matters.
    
  Content Effectiveness
  
  • Partner with the Content team to analyse campaign content performance—what messages and formats work best for which segments and channels.
    
  • Feed findings into ongoing briefing cycles and campaign refinement processes.
    
  Testing and Optimization
  
  • Lead robust A/B and multivariate testing strategies to improve open rates, engagement, and conversion.
    
  • Bring structure to test-and-learn cycles—always with a view to improving performance over time.
    
  Tech Stack Enablement
  
  • Use and connect our marketing tech platforms effectively:
    
  • Salesforce Marketing Cloud – campaign delivery, journeys, personalization
    
  • Airship – mobile messaging (push, SMS, in-app)
    
  • Contentful – modular content and landing page updates
    
  • Bynder – asset management and content workflow

Key Skills

Skills & Experience

• Proven campaign management experience in a channel-focused communications environment

• Strong knowledge of messaging strategy and channel behavior across:

• Email, SMS, Push, In-App (message centre, scenes, carousel), and Web

• Demonstrable success delivering insight-led campaigns at pace and scale

• Hands-on experience with key Martech tools: Salesforce Marketing Cloud, Airship, Contentful, and Bynder

• Confident producing reporting dashboards and presenting campaign performance with impact

• Comfortable coordinating with cross-functional teams and subject matter experts

Mindset

• You live and breathe communications—you understand what makes a message land

• You’re proactive, not passive—you take the lead, push things forward, and bring energy to the team

• Obsessed with detail but always mindful of impact

• Collaborative, agile, and resilient under pressure

Collinson is an equal opportunity employer and welcomes differences in all their forms including: colour, race, ethnicity, gender identity, sexual orientation, neurodivergence, family status, age, individuals with disabilities and people from all backgrounds, cultures and experiences as we strongly believe this contributes to our on-going success.

We are focused on continually evolving our purpose driven, high performing culture, providing an environment where our people have the opportunity to achieve their full potential and do interesting and meaningful work. Our company values are: Take Action, Do the right thing, One team and Be insight led. These help guide everything we do internally in terms of how we think, act and interact, right through to how we deliver value to our customers and clients.

In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).