Campaign Concept Designer Social Media Marketer

Grapevine Retail; Gauteng; On-site; ZAR 200 000 - 400 000; Full time

Job summary

An innovative firm is seeking a Campaign Concept Designer & Social Media Marketer to drive creative instore and online branding campaigns. This role is pivotal in enhancing the marketing strategies of both Grapevine Retail and Green Media, ensuring cohesive campaigns that resonate with audiences. The ideal candidate will have a flair for creativity, strong communication skills, and experience in managing social media platforms. Join a dynamic team and play a key role in amplifying brand presence, driving engagement, and achieving measurable marketing outcomes. If you thrive in a fast-paced environment and are passionate about impactful marketing, this opportunity is for you.

Qualifications

• 3+ years of experience in social media management and content creation.
• Degree in Marketing, Media, or Communication required.

Responsibilities

• Conceptualize and manage impactful marketing campaigns.
• Develop engaging social media content and strategies.

Skills

Social Media Management

Content Creation

Campaign Conceptualization

Communication Skills

Creativity

Multitasking

Education

Degree or Diploma in Marketing, Media, Communication

Tools

Facebook

Instagram

LinkedIn

Canva

Adobe Creative Suite

WordPress

Elementor

Job description

Campaign Concept Designer & Social Media Marketer (Instore & Online)

Market Position and Company Value Proposition
At Grapevine Retail, we deliver creative and hassle-free instore branding campaigns while Green Media amplifies marketing budgets by swapping unsold products for advertising space.

This role serves both companies ensuring cohesive innovative campaigns that drive results and showcase our commitment to impactful marketing.

Mission
To conceptualise creative instore marketing campaigns for Grapevine Retail and engaging social media content for Grapevine Retail and Green Media.

This role drives Grapevine's ability to win more client partnerships and amplifies the online presence of both Grapevine and Green Media.

Responsibilities

1. Campaign Ideation: Conceptualise unique impactful campaigns that align with the marketing objectives of Grapevine Retail and Green Media.
2. Content Creation: Develop and manage high-quality social media content including copywriting, images, videos, and graphics to engage audiences.
3. Social Media Strategy and Scheduling: Create and implement social media marketing strategies, develop posts, and schedule content to ensure a consistent online presence.
4. Campaign Management: Oversee the execution of campaigns from planning to delivery ensuring alignment with brand messaging and timelines.
5. Collaboration: Work closely with the sales, production, and creative teams to integrate campaign strategies across instore and online platforms.
6. Performance Analysis: Monitor campaign performance and social media metrics to refine strategies and improve results.
7. Internal Documentation: Keep internal documents up to date.
8. Websites: Create landing pages and forms for various campaigns if required.

Outcomes

1. Campaign Impact: Deliver a minimum of 12 successful marketing campaigns per year across Grapevine Retail and Green Media achieving measurable increases in brand awareness and engagement.
2. Social Media Growth: Drive follower growth by at least 20% annually on key platforms ensuring consistent engaging content tailored to our audience.
3. Client Satisfaction: Maintain a 90% excellent rating for client feedback on campaigns demonstrating creativity and alignment with brand goals.
4. Efficiency: Develop streamlined processes for campaign ideation and execution reducing turnaround time by 15%.
5. Engagement: Achieve a 25% increase in online interactions (likes, shares, comments) for each campaign compared to previous benchmarks.

Requirements

1. A degree or diploma in Marketing, Media, Communication, or a related field.
2. 3 years of experience in social media management, content creation, or campaign conceptualization.
3. Proficiency in social media platforms and tools like Facebook, Instagram, LinkedIn, Canva, and Adobe Creative Suite.
4. Strong written and verbal communication skills with a flair for creativity and innovation.
5. Ability to multitask and manage multiple projects simultaneously while meeting deadlines.
6. Familiarity with instore marketing and retail promotions is a plus.
7. Basic knowledge of WordPress and Elementor.

Key Skills
Business Consulting, Anti Money Laundering, Health, Gynaecology & Obstetrics, Actuary