Key Responsibilities
JOB DESCRIPTION
Private Label Strategy & Execution
- Define and drive the private label beauty strategy in line with overall business goals and customer insights.
- Lead end-to-end product lifecycle management across multiple beauty subcategories — from concept to shelf.
- Build a strategic assortment framework that supports category growth, white space capture, and brand positioning.
- Balance trend-forward innovation with customer-centric formulations, packaging, and pricing.
Product Development
- Own the private label product development calendar and critical path to deliver new launches on time and within budget.
- Collaborate with internal and external design resources to create compelling packaging, branding, and product storytelling.
- Partner with technical and quality teams to ensure regulatory compliance, product efficacy, and safety standards are met.
- Approve pre-production and production samples, ensuring consistent execution across all SKUs.
- Drive sustainability initiatives within private label through responsible packaging, clean formulations, and ethical sourcing.
Supplier Management & Sourcing
- Identify and manage a global supplier base specialising in private label manufacturing for beauty and personal care.
- Lead commercial negotiations to achieve margin targets, favorable MOQs, and optimised lead times.
- Ensure ongoing supplier compliance with ethical, social, and environmental standards in line with the brand’s sustainability goals.
- Foster strong partnerships with contract manufacturers, raw material suppliers, and packaging vendors.
Commercial & KPI Management
- Monitor and manage key business metrics including sales, margin, stock health, clearance, and sell-through.
- Use commercial insights, sales trends, and consumer data to inform future product decisions and range evolution.
- React quickly to trade performance with in-season adjustments, fast-track launches, or promotional support.
- Develop action plans to improve performance and mitigate risks, ensuring private label ranges remain competitive and relevant.
Cross-Functional Collaboration
- Work closely with Planning, Marketing, E-commerce, Visual Merchandising, and Store Operations to deliver cohesive, brand-right launches.
- Partner with the digital team on DTC strategies, online exclusives, and customer journeys for private label beauty.
- Collaborate with Marketing and Social teams to support campaigns, influencer activity, sampling, and brand storytelling.
Innovation & Trend Integration
- Translate macro beauty trends, emerging ingredients, and consumer behavior into winning product concepts.
- Conduct regular competitor benchmarking and global market research to stay ahead of the curve.
- Lead innovation in formats, claims, sensorial experiences, and formulation — ensuring every product adds unique value.
Team Leadership & Development
- Lead, mentor, and inspire a team of buyers, product developers, and category specialists.
- Promote a culture of creativity, accountability, and commercial excellence within the private label team.
- Support the career development of team members through coaching, feedback, and learning opportunities.
Qualifications & Experience
- A relevant tertiary qualification in Buying, Business, Beauty Science, Cosmetic Product Development, or related field.
- 10+ years’ experience in buying or merchandising, with at least 3 years focused on private label beauty or personal care.
- Experience managing end-to-end product development, including manufacturing and sourcing.
- Solid understanding of beauty industry regulations, trends, and customer expectations.
- Proven success in driving commercially viable product strategies and building brand equity.
Key Skills
- Strong leadership and project management capabilities.
- Deep understanding of beauty product development processes and supplier ecosystems.
- Commercial acumen and data fluency, with the ability to turn insights into action.
- Exceptional communication and stakeholder management across internal and external teams.
- Passionate about beauty, innovation, and delivering elevated customer experiences through owned brands.
Behaviours
- Applies market and business insights in order to drive organisational objectives.
- Forms, develops and leads a group of individuals toward the achievement of a common team objective.
- Creates an environment that fosters and nurtures a culture of creativity which drives success.
- Thinks and plans strategically, focusing on the long-term goals and objectives of the organisation.
- Develops plans and prioritises initiatives that align to the organisational goals and objectives.
- Understands and navigates dynamics created by processes, systems, and people.
- Assesses and improves the efficiency, effectiveness, and quality of various work processes.
- Quickly adapts and acquires new knowledge, skills, and competencies in a rapidly changing environment.
- Interprets and simplifies complex and contradictory information when resolving organisational problems.