Business Optimisation Manager

Edge Executives; Johannesburg; On-site; ZAR 200 000 - 300 000; Full time

Job summary

Join a leading retail brand as a Digital Marketing Manager and take charge of innovative digital campaigns that enhance brand visibility and engagement. This exciting role involves executing impactful strategies, managing social media communities, and collaborating with influencers to maximize brand impact in a competitive landscape. With a focus on aligning digital efforts with business objectives, you'll have the opportunity to analyze performance metrics and drive meaningful results. If you're a creative problem solver with a passion for digital marketing, this position is your chance to shine in a dynamic environment.

Qualifications

• 1–2 years of experience in marketing or social media management.
• Proficiency in social media platforms and tools.

Responsibilities

• Develop and execute digital marketing strategies.
• Create engaging content and manage social media presence.
• Monitor brand activity and conduct performance analysis.

Skills

Digital Marketing

Social Media Management

Content Creation

Analytical Skills

Communication Skills

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Communications

Bachelor’s degree in Business

Tools

Hootsuite

Buffer

Google Ads

Facebook Ads

Canva

Job description

Houghton, Gauteng

R30 000 to R35 000 a month CTC

Permanent

Join a leading Retail Brand as a Digital Marketing Manager, where you'll lead innovative digital campaigns, build brand visibility, and drive engagement across all online platforms. This role is key to aligning digital strategies with business objectives—executing impactful campaigns, managing social media communities, analyzing performance metrics, and collaborating with influencers to position the brand for maximum impact in a competitive retail environment

Minimum Requirements :

Bachelor’s degree in Marketing, Communications, Business, or a related field

1–2 years of experience in marketing, social media management, or a related role

Experience in the retail or fashion industry (advantageous)

Proficiency in social media platforms (Facebook, Instagram, Twitter)

Experience with social media tools (e.g., Hootsuite, Buffer)

Basic knowledge of Google Ads, Facebook Ads, SEO / SEM

Familiarity with event planning and coordination

Proficiency in Microsoft Office Suite and basic graphic tools (e.g., Canva)

Strong writing, editing, and content creation skills

Analytical skills and ability to interpret digital metrics and ROI / KPI reports

Excellent communication, research, and interpersonal skills

Strong time management and ability to meet tight deadlines

Creative, detail-oriented, and proactive problem solver

Valid driver’s license and reliable transport

Flexibility to work extended hours or weekends during special events

Ability to travel for events and on-site setups when required

Duties and Responsibilities :

Develop and execute digital marketing strategies to support brand objectives

Create engaging written and visual content (including photography and video)

Build and manage a strong social media presence and online communities

Collaborate with influencers to increase brand awareness

Respond to online comments and customer queries across all channels

Monitor and report on brand activity and sentiment across social media

Oversee customer service interactions on digital platforms

Conduct digital performance analysis (SEO, SEM, social media metrics)

Create and maintain reports measuring ROIs and KPIs

Plan, coordinate, and support marketing events (e.g., Black Friday)

Stay informed on emerging digital technologies and marketing trends

Work closely with the marketing team to align campaigns with consumer demand

Ensure all digital content reflects brand tone, values, and marketing objectives

Please do not apply using Scanned CVs, no supporting documentation is required at this point, this will be requested later.

Kontak Recruitment Disclaimer :

Equal opportunity : All backgrounds are welcomed, with no bias. All are considered based on requirements.

Job specifics : Requirements mirror advertisement, duties may adjust for client needs.

Fair process : Fair assessment, only shortlisted candidates contacted due to volume.

Privacy : Data processed as per Privacy Policy. By applying, you agree to data handling. We safeguard applicant info.

Candidate verification : Candidates selected by the client are verified. False info may disqualify or end employment via the client.

Offer clarity : Advert is not a binding offer. Written offers based on pre-employment conditions.

No direct link : Advert is not tied to Kontak Recruitment. We assist in the employment process ONLY.

Applicant Responsibility : Upon applying, confirmation of receipt for a specific advert is given. If no confirmation is received, you must verify with Kontak Recruitment.