Business Growth Specialist

Binance; Gqeberha; Remote; ZAR 200,000 - 300,000; Full time

Job summary

A leading global blockchain ecosystem is seeking a skilled individual for product growth initiatives. The role involves optimizing acquisition channels and enhancing conversion rates through various marketing strategies. Candidates should have at least 2 years of experience in product growth or digital marketing in tech, fintech, or crypto industries, along with strong analytical and problem-solving skills. The position offers a competitive salary and benefits, with some flexibility in work-from-home arrangements.

Benefits

Competitive salary

Career growth opportunities

Work-from-home arrangement

Qualifications

• Minimum 2 years in product growth or digital marketing within tech, fintech, or crypto industries.
• Fast learner with ability to work with large datasets.
• Highly organized and results-driven with strong problem-solving skills.

Responsibilities

• Drive business growth initiatives by optimizing acquisition channels.
• Coordinate the launch of new partnerships and features.
• Identify regional growth opportunities and execute strategies.

Skills

Product growth experience

Digital marketing skills

Analytical skills

Bilingual in English and Spanish or Portuguese

Understanding of crypto products

Job description

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Responsibilities

• Drive business growth initiatives by optimizing acquisition channels and improving conversion rates through campaigns, UI/UX enhancements, and cross-business collaborations.
• Coordinate the launch of new partnerships and product features to boost market awareness via various digital marketing channels.
• Identify regional growth opportunities and contribute to the development and execution of growth strategies to achieve business objectives.
• Collaborate effectively with internal stakeholders to maintain strong working relationships and deliver mutually beneficial outcomes.

Requirements

• Minimum 2 years of experience in product growth or digital marketing within the tech, fintech, or crypto industries.
• Fast learner with the ability to work comfortably with large datasets.
• Highly organized, meticulous, and results-driven, with strong problem-solving and analytical skills.
• Strong business acumen; experience with AI-related projects is a plus.
• Bilingual English, Spanish or Portuguese is required to be able to coordinate with overseas partners and stakeholders.
• Solid understanding of crypto products and the exchange ecosystem.

Why Binance

• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

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