Business Development Specialist

Lancaster Marketing; Empangeni; On-site; ZAR 360,000 - 600,000; Full time

Job summary

Tower Marketing is seeking a Business Development Specialist to drive growth by contacting leads, qualifying opportunities, and crafting proposals that convert prospects into clients. You will navigate complex client structures, identify decision-makers, and coordinate with in-house teams to align offerings with client goals.

The role requires a hunter mindset, strong relationship skills, and proficiency with CRM, LinkedIn, and Google Suite to manage pipelines and deliver strategic value to

Qualifications

• Minimum of Bachelor’s degree preferred in marketing or related field.
• 3+ years of experience in a sales position.
• 1 – 2 years experience in a digital marketing agency: website development, internet marketing.

Responsibilities

• Lead business development efforts to contact leads from in-house lists, CRM prospects, and new targets.
• Research and qualify new opportunities in target markets using LinkedIn and directories.
• Initiate contact with prospects to generate leads and promote agency services.
• Create detailed proposals, present them, and follow up to secure approvals.
• Attend webinars and events to build new business opportunities.
• Host speakers for Tower Marketing events to generate opportunities.
• Document prospect interactions in the CRM and provide updates on opportunities.
• Report weekly on business development progress and forecasted opportunities.
• Promote Tower Marketing’s core values in all activities.

Skills

Hunter mentality

Lead generation

Relationship building

Client communications

Education

Bachelor’s degree preferred in marketing or related field

3+ years of experience in a sales position

1 – 2 years experience in a digital marketing agency

Tools

CRM systems

LinkedIn

Google Suite

Project management tools

Job description

Education, Certifications, And Qualifications

• Minimum of Bachelor’s degree preferred in marketing or related field
• 3+ years of experience in a sales position
• 1 – 2 years experience in a digital marketing agency: website development, internet marketing

Business Development Specialist

Tower Marketing is seeking a talented, self-driven, and high-energy individual to serve as a Business Development Specialist. The right candidate will have a “hunter” mentality, being responsible for navigating complex company organization structures, identifying and contacting decision-makers, and creating proposals based on the services the agency offers. This role will be the key link between all new prospects and our in-house teams utilizing their service knowledge and experiences to grow these new prospect relationships, ultimately transforming these prospects into the agency’s new clients.

Position

Full Time

• Lead business development efforts to contact all leads on agency’s in-house list, CRM prospects, and new prospects that fit the agency’s targeted client profile.
• Intermediate knowledge of internet marketing, website builds, and creative offerings (e.g. client goals vs. team implementations to meet those goals)
• Research and qualify new business opportunities within our target markets. This includes using LinkedIn, corporate websites / directories, online tools, online / in-person events, and following up on traditional word-of-mouth referrals
• Initiate contact with new, potential prospects in order to generate and qualify leads, promote the agency’s services and benefits, and identify and propose solutions that meet their needs
• Create detailed proposals, presenting those proposals, and following up with prospects to secure their approvals
• Attend online webinars and / or in-person events and mixers to connect with new business opportunities
• Host and prepare speakers for Tower’s Marketing Matters peer group, as well as online webinars and / or in-person events to create new business opportunities
• Serve as the prospect advocate throughout the proposal phase, proactively communicating questions, issues, risks, and opportunities, as well as providing potential solutions
• Ability to brainstorm, collaborate, and strategize with in-house team members, including designers, developers, and internet marketing specialists
• Ability to document all prospect interactions in the agency’s CRM system, providing detailed updates to the accounts team and estimated close dates for high probability opportunities.
• Report weekly summary of current business development efforts and forecasted new prospect opportunities
• Promote Tower Marketing’s core values across the agency and conduct oneself in perfect alignment with those values

Required Software Skills

• Leads presentations well in both informal and formal settings
• Familiarity with project management tools, such as Teamwork, ActiveCollab, etc.
• Competent understanding of CRM systems, such as ActiveCampaign, Hubspot, etc.
• Proficient with Google Suite

Top Soft Skills

• Strong interpersonal skills to form instant rapport with a broad variety of people types
• Has a strategic mindset and understands what clients want and how to deliver it within the boundaries of a client’s budget, brand, and timeline
• Possesses an inquisitive and open mind in order to consider and weigh each client’s requirements with the agency’s ability and resources available
• Able to make recommendations, big and small, on ways to help clients reach their goals

Top Bonus Skills We Would Like To See

• Able to effectively manage a range of client budgets and find creative solutions when making adjustments with project changes.
• Experience with the Mac platform and familiarity with Mac devices: iMac, MacBook Pro, iPad, and iPhone.

Education, Certifications, And Qualifications

• 3+ years of experience in a sales position
• 1 – 2 years experience in a digital marketing agency: website development, internet marketing

Anything You\'d Like Us To Know

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