Business Developer

Air Liquide; Alberton; On-site; ZAR 300,000 - 450,000; Full time

Job summary

Air Liquide is seeking a Welding & Cutting Business Developer to assist in market analysis, support sales teams, and develop market strategies. Candidates should possess a Welding Coordination Qualification and a minimum of three years of experience in the welding and cutting industry. This role aims to enhance market positioning and customer engagement while fostering technical excellence in product offerings.

Qualifications

• Minimum 3 years experience in fabrication industry.
• Emphasizing welding and cutting.
• Practical welding and cutting experience required.

Responsibilities

• Assist in analyzing hardgoods market share.
• Support sales with technical demonstrations.
• Identify and communicate market trends.

Skills

Industrial welding and cutting expertise

Fabrication industry knowledge

Technical troubleshooting

Education

Welding Coordination Qualification (IWE / IWT / IWS)

Engineering or Sales/Marketing degree

Job description

How will you CONTRIBUTE and GROW?

Assist the W&C Business Developer (BD) with analysis of the hardgoods market share by player, region, product, and market segment. Identify and target Key Accounts aligned with the business line revenue and gross margin targets.

Support the W&C BD in short to medium-term planning of market needs versus AL’s portfolio (Product Mix).

Promote the various Air Liquide Welding & Cutting market propositions and offers.

Assist the Welding & Cutting Business Developer in developing and rolling out a value-added Hard Goods offer to the market.

Support the sales team with technical demonstrations and offer preparation.

Advise on market pricing trends and required pricing strategies to position Air Liquide products effectively (Price Mix).

Introduce and manage the process of offering Air Liquide Hard Goods to targeted accounts not yet customers.

Identify and communicate market trends and needs to help develop new offers.

Support existing customers with technical troubleshooting and solutions.

Maintain contact with technical institutions and research centers to increase market awareness.

Plan and conduct product trials and demonstrations to prove technical feasibility and economic viability of new products/services.

Evaluate the technical and economic viability of new products/services in the welding and cutting markets.

Maintain contact with major industry players to identify and exploit new opportunities.

Identify and monitor major infrastructure projects in progress.

Collaborate with Stores/Procurement to develop, forecast, manage, and replenish hardgoods inventory at various locations.

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Are you a MATCH?

Educational requirements

• A Welding Coordination Qualification (IWE / IWT / IWS)
• An Engineering or Sales/Marketing degree is beneficial

Experience

• Minimum of 3 years experience in the fabrication industry, emphasizing welding and cutting.

Knowledge and Know-how specific to the job

• Industrial welding and cutting expertise
• Experience in the fabrication industry
• Practical welding and cutting experience

Our Differences make our Performance

At Air Liquide, we are committed to building a diverse and inclusive workplace that embraces the diversity of our employees, customers, patients, community stakeholders, and cultures worldwide.

We welcome applications from all qualified applicants, regardless of background. We believe diversity fosters innovation and allows talent to flourish, contributing to our success and creating an engaging environment in a changing world.