Brand Strategist

dentsu; Sandton; On-site; ZAR 200,000 - 300,000; Full time

Job summary

An established industry player is seeking a Brand Strategist to collaborate with cross-agency teams and craft compelling strategic outputs. This role emphasizes the importance of creative brief writing, data-driven insights, and fostering a collaborative work environment. As a key player, you will be responsible for mentoring others, building strong client relationships, and driving innovative strategies that enhance brand value. If you have a passion for creativity and strategy, this position offers a unique opportunity to make a significant impact in a dynamic setting.

Qualifications

• Proficiency in writing creative briefs and conducting briefings.
• Ability to leverage data for insights and creative thinking.

Responsibilities

• Write briefs and mentor others in the process.
• Collaborate with teams to identify brand opportunities.

Skills

Strategic Thinking

Creative Brief Writing

Data Analysis

Mentoring

Collaboration

Job description

The purpose of this role is to work with strategy lead to craft strategic outputs including creative briefs, research reports and analyses, selling narratives, strategic POVS and go-to market plans.

Job Title: Brand Strategist

Job Description:

Key Responsibilities:

1. Has the overall responsibility for writing briefs and conducting briefings on several brands and the ability to mentor and train others in the same pursuits.
2. Acts as a catalyst to creative and brand teams in seeking out new ways to add value to the brand and in identifying future opportunities.
3. Demonstrates the maturity and leadership skills to become a key player in a collaborative, multi-disciplinary cross-agency team.
4. Leverages data and insights to write inspiring briefs and lead creative briefings with little supervision.
5. Demonstrates a proficiency in the usage and translation of all types of data into leverageable insights to drive creative thinking and client growth.
6. Is a knowledgeable leader for planners and associate planners and is able to help them grow in the discipline.
7. Pro-actively seeks out opportunities to make the work better in a collaborative way.
8. Builds strong relationships with middle level marketing clients and earns their trust and respect.
9. Demonstrates and fosters a collaborative work environment in which ideas flourish.