Brand Strategist

Darkmatter Marketing; Johannesburg; On-site; ZAR 300,000 - 600,000; Full time

Job summary

Darkmatter Marketing is seeking an experienced Brand Strategist in Johannesburg to drive creative direction and develop effective brand strategies. The role involves collaboration with various teams, managing digital campaigns, and providing strategic insights across multiple channels. Join a dynamic team and enhance your professional growth while working on exciting projects.

Benefits

Collaborative and creative work environment

Opportunities on high-profile projects

Professional growth and development opportunities

Qualifications

• Proven experience as a Brand Strategist with a strong portfolio.
• Creative thinker with a passion for storytelling and brand development.
• Ability to manage multiple projects and meet tight deadlines.

Responsibilities

• Develop and implement comprehensive brand strategies for clients.
• Lead digital campaign direction, ensuring alignment with client objectives.
• Conduct market research and deliver pitch presentations to clients.

Skills

Digital Marketing

Brand Development

Strategic Thinking

Analytical Skills

Communication

Education

Bachelor's degree in Marketing, Communications, Business

Job description

We are looking for an experienced and dynamic Brand Strategist to join our team in Sandton, Johannesburg.

The ideal candidate will have a strong background in digital marketing, with a proven track record of developing successful brand strategies and winning pitches.

You will be responsible for shaping brand identities, driving creative direction, and ensuring cohesive messaging across all channels.Key ResponsibilitiesDevelop and implement comprehensive brand strategies for a diverse portfolio of clients.Lead the strategic direction of digital campaigns, ensuring alignment with client objectives.Conduct market research, audience analysis, and competitor benchmarking to inform strategy.Collaborate closely with creative, marketing, and production teams to deliver cohesive campaigns.Prepare and deliver compelling pitch presentations to prospective clients.Monitor and analyse campaign performance, providing insights and recommendations for optimisation.Stay up-to-date with industry trends and emerging digital marketing techniques.RequirementsProven experience as a Brand Strategist, with a strong portfolio showcasing successful strategies and pitches.Extensive experience in digital marketing and a deep understanding of digital platforms and tools.Exceptional presentation and communication skills, with the ability to influence and inspire both clients and internal teams.Strong analytical skills and the ability to translate data into actionable insights.Creative thinker with a passion for storytelling and brand development.Ability to manage multiple projects and meet tight deadlines in a fast-paced environment.Bachelor's degree in Marketing, Communications, Business, or a related field is preferred.Why Join DarkMatterA collaborative and creative work environment.Opportunities to work on high-profile projects with diverse clients.Professional growth and development opportunities.