Brand Marketing Specialist | Hybrid (FMCG)

Placements24; Vereeniging; Hybrid; ZAR 420,000 - 540,000; Full time

Benefits offered by this job

Medical aid

Retirement plan

Performance incentives

Job summary

Placements24 is seeking a Brand Marketing Specialist for a hybrid role based in Vereeniging, Gauteng. You will drive brand strategies, create campaigns, and boost visibility in the fast-moving consumer goods space.

Collaborating with marketing teams and external agencies, you will manage campaigns, analyze data, and support product launches while ensuring brand consistency and impact.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 2-4 years of brand management or marketing experience in FMCG.
• Solid understanding of brand marketing principles and campaigns.
• Experience with digital marketing channels, social media and content creation.
• Excellent communication, writing and presentation skills.

Responsibilities

• Assist in developing and executing annual brand marketing plans.
• Manage day-to-day brand activities aligned with guidelines.
• Support creation of marketing collateral and digital content.
• Conduct market research and analyze consumer data to inform strategies.
• Monitor campaign performance and report key metrics.
• Collaborate with sales, product development, and supply chain.
• Coordinate relationships with external agencies, suppliers, and media.
• Coordinate product launches and promotional activities.
• Stay updated with industry trends and best practices in brand marketing.

Skills

Brand management

Digital marketing

Content creation

Social media

Campaign execution

Education

Bachelor's degree in Marketing/Communications or related field

Tools

MS Office Suite

Marketing software

Job description

Placements24 is seeking a Brand Marketing Specialist for a hybrid role based in Vereeniging, Gauteng. You will drive brand strategies, create campaigns, and boost visibility in the fast-moving consumer goods space.

Collaborating with marketing teams and external agencies, you will manage campaigns, analyze data, and support product launches while ensuring brand consistency and impact.