Brand Marketing Manager

Virgin Bet; Cape Town; Hybrid; ZAR 300,000 - 400,000; Full time

Job summary

A leading online betting company in Cape Town seeks a Brand Marketing Manager to establish and grow its brand in South Africa. The role involves developing marketing strategies, leading campaigns, and building a local team. Ideal candidates should have a strong background in brand strategy, marketing analytics, and team leadership. The company offers a performance bonus, medical aid, and annual leave.

Benefits

Discretionary Company Performance bonus

Discovery Medical Aid

21 days Annual Leave

Thursday drinks and regular socials

Qualifications

• Strong understanding of brand strategy and positioning.
• Experience managing external agencies and cross-functional teams.
• Ability to build and lead a high-performing team.

Responsibilities

• Develop and implement brand marketing strategies.
• Lead integrated brand campaigns across all channels.
• Manage relationships with creative and media agencies.

Skills

Brand strategy

Marketing analytics tools

Campaign planning

Team leadership

Budget management

Stakeholder influencing

Storytelling

Creativity

Job description

Overview

Cape Town, South Africa

Working Pattern: 4 days in the office, 1 day working from home

Welcome to Virgin Bet, where innovation meets excitement in the heart of Cape Town! As a proud member of the LiveScore Group, Virgin Bet are on an exhilarating journey to redefine the world of online betting. With our new office opening in Cape Town, we’re excited to expand our vibrant team and bring our exceptional services to new heights. Virgin Bet thrives on providing an unparalleled betting experience that combines cutting-edge technology with a passion for sports. Our culture is built on collaboration, creativity, and diversity, fostering an environment where every employee can make their mark while enjoying the thrill of the game. Join us as we embrace the dynamic spirit of Cape Town and contribute to a brand that pushes boundaries and champions innovation. If you’re ready to embark on an adventure with us, we can’t wait to meet you and see how you can help us shape the future of Virgin Bet!

The Role

The Brand Marketing Manager will be instrumental in establishing and growing the Virgin Bet brand in South Africa, leading the development of strategies to drive awareness and customer acquisition. This role offers the opportunity to shape our brand narrative and build a local team to deliver impactful campaigns that resonate with South African audiences. Success in this role means establishing Virgin Bet as a key player in the competitive iGaming landscape.

Key Responsibilities

• Develop and implement brand marketing strategies tailored to the South African market.
• Lead the planning and execution of integrated brand campaigns across all channels.
• Collaborate with internal teams and global stakeholders to ensure brand consistency.
• Build and grow the local brand marketing team, supporting recruitment and development.
• Manage relationships with creative, media, and production agencies to deliver high-quality campaigns.
• Conduct market research and competitor analysis to inform positioning and messaging.
• Oversee the creation of brand assets and ensure adherence to brand guidelines.
• Develop and manage marketing budgets, ensuring efficient allocation and ROI tracking.
• Monitor and analyse campaign performance, using insights to optimise future activity.
• Identify and execute opportunities for brand partnerships, sponsorships, and community engagement.

Key Skills and Experience

• Strong understanding of brand strategy, positioning, and integrated campaign planning.
• Proficiency in marketing analytics tools and performance tracking platforms.
• Excels at managing priorities and consistently delivers high-quality work within tight timelines.
• Experience managing external agencies and cross-functional teams.
• Demonstrable budget management and reporting skills.
• Ability to build and lead a high-performing team in a fast-paced environment.
• Skilled in articulating a brand vision and influencing stakeholders at all levels.
• A strategic thinker with a flair for storytelling and campaign ideation.
• Proactively identifies opportunities to elevate the brand and drive growth.
• Maintains high standards in brand execution and quality control.

What we offer

• Discretionary Company Performance bonus
• Discovery Medical Aid
• 21 days Annual Leave
• Thursday drinks in the office and regular socials