Brand Marketing Manager

Keen; Cape Town; Hybrid; ZAR 300,000 - 400,000; Full time

Job summary

A digital marketing agency is seeking a Brand Marketing Manager to drive brand marketing strategies in the e-commerce sector. The role involves managing marketing calendars, partnerships, and creative assets across multiple channels. The ideal candidate has 3-5 years of experience in a DTC or consumer marketing role, strong organizational skills, and proficiency in tools like Shopify and Klaviyo. This position offers flexible remote work and competitive compensation.

Benefits

Flexible remote work

Competitive pay

Birthday leave

Professional development budget

Qualifications

• 3-5 years' experience in a DTC or consumer brand marketing role.
• Proven track record managing marketing calendars and partnerships.
• Strong copywriting and editing skills to shape brand voice.
• Skilled at coordinating across various teams.

Responsibilities

• Own and manage the marketing calendar across all channels.
• Review and approve all creative assets for campaigns.
• Monitor performance metrics and report on results.
• Liaise with Customer Service to maintain brand voice.

Skills

DTC or consumer brand marketing experience

Copywriting and editing skills

Coordination across teams

Shopify experience

Familiarity with marketing tools

Organizational skills

Tools

Klaviyo

Adobe Creative Suite

Notion

Trello

Google Sheets

Slack

Google Drive

Job description

About Keen

At Keen, we don't just deliver services we embed ourselves into the heart of our clients' businesses. From digital marketing and creative to customer experience, we craft bold, high-performance digital experiences for global brands.

Keen helps some of the most exciting U.S. and international brands scale smarter by embedding expert teams that drive results across marketing, creative, customer experience, and sales.

We're not a legacy agency. We're a partner in growth and that's where you come in.

About The Role

We're hiring a Brand Marketing Manager to lead the planning, execution, and optimization of brand marketing for one of our client's in the e-commerce/consumer products space. You'll own the marketing calendar, manage campaigns and partnerships, oversee creative alignment, and ensure the brand's presence is consistent and engaging across all channels.

This role is perfect for someone with strong organizational skills, an eye for brand consistency, and the ability to manage multiple projects in a fast-paced, creative environment.

What You'll Do

• Own and manage the marketing calendar across all channels, ensuring campaigns, product launches, blogs, website updates, and content go live on time and on brand
• Brief and manage creative partners, social media teams, and photographers/UGC creators, providing clear direction and deadlines
• Review and approve all creative assets, including social media content, website banners, email graphics, and paid ads
• Manage partnerships and influencer collaborations, integrating content into campaign plans
• Update Shopify homepage banners, product listings, collections, and campaign landing pages to align with the marketing calendar
• Monitor performance metrics across social, email, blog, and partnerships; report on results with actionable recommendations
• Liaise with Customer Service to maintain brand voice, share campaign updates, and gather customer insights for marketing use
• Ensure all marketing output meets brand standards for voice, tone, and visual identity
• Manage the the Social Media/Content creator on the account who is also part of Keen
  
  

Requirements

What We're Looking For

• 3-5 years' experience in a DTC or consumer brand marketing role (wellness, beauty, lifestyle, or accessories preferred)
• Proven track record managing marketing calendars, partnerships, and multi-channel campaigns
• Strong copywriting and editing skills with experience shaping brand voice
• Skilled at coordinating across creative, paid, customer experience, and partnerships teams
• Shopify experience (updating content and managing product pages)
• Familiarity with tools like Klaviyo, Canva/Adobe Creative Suite, Notion, Trello, Google Sheets, Slack, and Google Drive
• Highly organized, deadline-driven, and adaptable in a fast-moving environment
• Comfortable collaborating across timezones with teams in the U.S
  
  

Benefits

What's In It for You

• Flexible remote work with the opportunity to collaborate with global teams
• Partner with high-growth consumer brands in the DTC space
• Competitive pay with opportunities for advancement
• Birthday leave + professional development budget
• Join a creative, collaborative environment where your work has visible impact