Brand & Marketing Executive - Automotive OEM - Gauteng, Northern Suburbs

Select Motor Recruitment; Johannesburg; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A leading recruitment agency is seeking an experienced Brand & Marketing Executive to launch a new automotive brand in South Africa. This critical leadership role requires strong strategic insight and a proven track record in the automotive industry. As part of the team, you will manage brand strategies, media relations, and oversee key initiatives to enhance market presence and brand equity.

Qualifications

• Minimum 5 years experience in a senior Brand and Marketing role within the automotive industry.
• Proven experience in leading cross-functional brand communication projects.
• Strong background in media relations and team management.

Responsibilities

• Lead and manage the full Brand & Marketing team.
• Develop and implement annual brand strategies and tactical plans.
• Oversee media relations and brand events.

Skills

Leadership

Brand development

Strategic marketing

Media relations

Team collaboration

Education

Tertiary qualification in Marketing or related field

Job description

SUMMARY :

Remuneration : R35000 – R45000 CTC

A bold and exciting new automotive brand is entering the South African market – backed by one of the country’s top-selling passenger vehicle manufacturers. Our client is looking for an experienced Brand & Marketing Executive to join at OEM level and play a pivotal role in launching and establishing this dynamic new brand.

Purpose Of The Job :

The Brand & Marketing Executive will work closely with internal Brand, Marketing, and Sales teams to drive strategic initiatives and ensure operational effectiveness. This is a critical leadership role responsible for developing and executing brand strategies that enhance market presence, drive awareness, and deliver commercial success. This individual must be a creative thinker with strong strategic insight, capable of overseeing the end-to-end brand lifecycle in the South African market. From launching new products to building long-term brand equity, you’ll be instrumental in shaping the voice, image, and success of the brand.

POSITION INFO :

Key Responsibilities :

• Lead and manage the full Brand & Marketing team, providing guidance, support, and performance management
• Develop and implement annual brand strategies, goals, budgets, and tactical plans
• Establish and maintain a comprehensive brand communication framework and ensure adherence to brand standards
• Oversee media relations, influencer partnerships, and test drive / PR programs to boost brand visibility and credibility
• Plan and manage major brand events, activations, and public engagements
• Oversee development of brand CI (Corporate Identity) materials and ensure compliance via regular audits
• Lead the planning, execution, and post-launch evaluation of all new product introductions
• Conduct market analysis and competitor benchmarking; manage public relations and maintain a strong brand image
• Collaborate with Marketing and Sales teams to implement brand initiatives that support market penetration and growth
• Take on additional responsibilities as required by senior management

Requirements / Qualifications :

Matric and a tertiary qualification in Marketing, Communications, Advertising, or a related field is essential

Minimum 5 years’ experience in a senior Brand and Marketing role within the automotive industry, at OEM level

Proven experience in leading cross-functional brand or product communication projects

Strong background in media relations and reporting

Solid track record of managing and mentoring marketing teams

In-depth understanding of brand development, positioning, and go-to-market strategies

Must be deadline-driven and capable of working in a fast-paced environment

Motor Industry experience Essential!!

Key Competencies :

Strategic and creative thinker with an innovative mindset

Strong attention to detail and organisational skills

Excellent communication and interpersonal skills

Effective team leader and collaborator

Results-oriented with a proactive approach

Please note only candidates with the required experience will be contacted and considered. If you are not contacted within 14 days from application, kindly consider your application as unsuccessful.

Applications will only be considered from candidates who meet the specified criteria as per the job spec. If you do not meet the requirements, Select Motor Recruitment reserves the right not to respond to your application.

Applications should be submitted no later than Friday 4 July 2025.