Brand Manager (wine) - Stellenbosch

Vine Recruitment; Stellenbosch; On-site; ZAR 300,000 - 500,000; Full time

Job summary

A leading company in the wine industry seeks a Brand Manager to execute marketing strategies that enhance brand image and drive sales. The role involves overseeing tasting room operations, developing partnerships, and implementing digital marketing initiatives. Ideal candidates will have a tertiary marketing qualification and 3-5 years of relevant experience, along with a passion for the wine sector.

Qualifications

• 3-5 years experience in a similar position.
• Love for and knowledge of the wine industry.
• Excellent verbal and written communication skills in English and Afrikaans.

Responsibilities

• Implement strategic marketing plans to increase brand awareness.
• Oversee tasting room operations and enhance customer experience.
• Monitor and analyze brand performance and competitor promotions.

Skills

Digital Marketing

Marketing

Management Experience

Profit & Loss

Analysis Skills

Market Research

Project Management

Product Development

Branding

Education

Tertiary marketing qualification

Tools

Microsoft PowerPoint

Job description

Our client in the wine industry is looking for a Brand Manager.

The primary purpose of this position is to execute and maintain marketing strategies and initiatives that promote our winery, enhance our brand image, and drive sales.

Duties & Responsibilities

Minimum requirements:

• At least a tertiary marketing qualification
• 35 years experience in a similar position
• Love for and knowledge of the wine industry
• Excellent verbal and written communication skills in English and Afrikaans
• Technically minded with attention to detail and strong analytical skills
• Excellent organisational, administrative, financial, and management skills

Responsibilities:

• Implement strategic marketing plans to increase brand awareness
• Support in driving sales through various channels, working closely with the commercial team
• Oversee tasting room operations, including enhancing customer experience, staff supervision, inventory management, and event coordination
• Plan and participate in wine festivals, trade shows, and industry events to promote our brand and engage with potential customers, creating a unique engagement between the customer and brand with each interaction
• Develop partnerships with local organisations, event managers, and businesses
• Develop and maintain relationships with distribution and third-party partners to drive sales and brand growth
• Create and quality check marketing materials such as product descriptions, tasting notes, videos, and pictures
• Ensure all company platforms are up-to-date with the latest information
• Identify and implement opportunities in digital marketing and online sales, including social media campaigns, email marketing, and website updates
• Coordinate with creative agencies, designers, and external partners regarding Point of Sale materials
• Monitor, analyze, and report on brand performance, competitor promotions, trending brands, and consumption patterns to senior management
• Assist with new product development as required
• Perform administrative functions as needed

Please send your CV, qualifications, references, salary expectations, and a recent photo to the provided contact.

Required Experience:

Manager

Key Skills:

Digital Marketing, Marketing, Management Experience, Profit & Loss, Analysis Skills, Microsoft PowerPoint, Market Research, Project Management, Product Management, P&L Management, Product Development, Branding

Employment Type: Full-Time

Vacancy: 1

Create a job alert for this search

Brand Manager • Stellenbosch, Western Cape, South Africa