Brand Manager (Wine)

Vine Recruitment; Stellenbosch; On-site; ZAR 30 000 - 60 000; Full time

Job summary

An established industry player in the wine sector is seeking a dynamic Brand Manager to elevate its marketing strategies and brand image. This role involves executing innovative marketing initiatives, enhancing customer experiences, and driving sales through various channels. The ideal candidate will possess a deep love for the wine industry, excellent communication skills, and a strategic mindset. Join a passionate team dedicated to creating memorable experiences and fostering brand growth through engaging events and partnerships. If you have a flair for marketing and a passion for wine, this opportunity is perfect for you!

Qualifications

• 3-5 years’ experience in a similar position.
• Strong analytical and organisational skills.

Responsibilities

• Implement strategic marketing plans to increase brand awareness.
• Oversee tasting room operations and enhance customer experience.
• Plan and participate in industry events to promote the brand.

Skills

Marketing Strategy

Analytical Skills

Communication Skills

Organisational Skills

Knowledge of Wine Industry

Education

Tertiary Marketing Qualification

Job description

Brand Manager (Wine) required in Stellenbosch.

The primary purpose of this position is to execute and maintain the marketing strategies and initiatives that promote our winery, enhance our brand image and drive sales.

Minimum Requirements:

• At least a tertiary marketing qualification
• 3-5 years’ experience in similar position
• Love for and knowledge of the wine industry
• Excellent verbal and written communication skills in English and Afrikaans
• Technically minded, attention to detail and strong analytical skills.
• Excellent organisational, administrative, financial and management skills

Duties and Responsibilities:

• Implement strategic marketing plans to increase brand awareness
• Support in driving sales through the various channels – work closely with members of the commercial team
• Oversee our tasting room operations, including enhancing customer experience, staff supervision, inventory management, and event coordination.
• Plan and participate in wine festivals, trade shows, and other industry events to promote our brand and engage with potential customers. Create a unique engagement between the
  customer and Brand with each interaction.
• Work on partnerships with local organisations, events managers, and local businesses.
• Develop and maintain relationships with distribution and third-party partners to drive sales and brand growth.
• Create and do quality control on all elements of the marketing information and collateral especially product descriptions, tasting notes, videos, pictures etc.
• Ensure all platforms of the company are always updated with the latest information.
• Create and identify opportunities in digital marketing strategies and online sales, including social media campaigns, email marketing, and website updates.
• Coordinate with creative agencies, designers, and other external partners with regards to Point of Sale material.