Brand Manager, South Africa - Jack Daniel'S

Brown-Forman Australia Pty. Ltd.; Cape Town; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading spirits company is seeking a Brand Manager in South Africa for Jack Daniel's. This role focuses on brand growth and requires strong marketing experience, financial acumen, and an understanding of consumer data. The ideal candidate will lead brand strategies, collaborate effectively, and drive brand health metrics. Candidates should have experience in the FMCG or alcoholic beverage industry. Competitive compensation and benefits provided.

Qualifications

• Demonstrable marketing experience at ABM or BM level.
• Sound financial acumen with understanding of P&Ls.
• Understanding of market, category & consumer data.
• Experience across multiple markets preferred.
• Experience in FMCG or alcoholic beverage industry preferred.

Responsibilities

• Lead brand building for Jack Daniel's in Southern Africa.
• Collaborate closely to deliver volume, value & brand health metrics.
• Working with Regional Marketing Manager on long-term brand strategy.
• Lead brand planning process and ensure collaborative execution.
• Assess and report on marketing activities and competitor monitoring.

Skills

Marketing experience

Financial acumen

Market understanding

Experience in FMCG

Experience with global brands

Job description

Overview

Brand Manager, South Africa - Jack Daniel's

We believe great people build great brands.

And we know there is Nothing Better in the Market than a career at Brown-Forman.

Being a part of Brown-Forman means you will grow both personally and professionally.

You will have the opportunity to solve problems, seize opportunities, and generate bold ideas.

You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

Meaningful Work From Day One

This role leads brand building for the Jack Daniel's Family of Brands (JDFOB) across all Southern Africa markets.

As Brand Manager JDFOB, this person must be a dynamic, creative, collaborative & inclusive marketer who is excited by the opportunity to step change JDFOB brand growth.

A courageous brand builder who thinks strategically while simultaneously managing flawless execution, and translates insights into action will be successful and fulfilled by this role.

What You Can Expect

The role is responsible for managing the JDFOB for South Africa, consisting of: Jack Daniel's Old No. 7, Jack Daniel's Flavours, Jack Daniel's Single Barrel, Gentleman Jack, and Jack Daniel's RTDs.

Responsibilities

• The role is responsible for leading the JDFOB across South Africa, the largest brand in the Brown-Forman portfolio, collaborating closely with our partners to deliver volume, value & brand health metric growth across the JD portfolio and, ahead of competitors in the South Africa territory.
• South Africa Brand Strategy
  • Working with Regional Marketing Manager to set & refine the long term JDFOB brand strategy for South Africa.
  • Working with Regional Marketing Manager to deliver investment plans to drive profitable JDFOB growth, underpinned by a deep understanding of consumer insights, category context, competitor brand performance & activity, measurement & evaluation, enabling acceleration or optimization of investment.
  • Being a key proponent of the Brown-Forman Brand Growth Framework, internally & externally (agencies & distributor).
  • Ensuring alignment & compliance with Global brand strategies, partnerships & priorities.
  • Support the Regional Marketing Manager, regularly assessing & evaluating the existing JDFOB and future portfolio evolution needs.
  • Working with Finance & Regional Marketing Manager, support the pricing strategy across JDFOB, ensuring compliance with global guidance.
• Brand planning
  • Lead the brand planning process across the JDFOB, working with RGBC brand managers, ensuring delivery of these plans in line with B-F planning cycle parameters.
  • Ensure process is collaborative & inclusive with internal cross-functions & distribution partner.
  • Support Regional Marketing Manager in identifying resources & tools necessary for brilliant execution across markets.
  • Ensure robust measurement & evaluation of marketing activities, leveraging / requesting the tools necessary to support this.
• Measurement, Evaluation & Tracking
  • Be a key proponent for a measurement & evaluation culture within B-F, consistently assessing all JDFOB marketing activities and determining opportunities for improvement or acceleration.
  • Support in building a culture that is constantly aware of category, consumer & channel trends, ensuring our business is informed & empowered to make decisions in response to these.
  • Fluent in assessing, diagnosing & reporting marketing & commercial data.
  • Support in championing competitor activity monitoring, with rest of marketing team & distributor partner, ensuring competitor activities are tracked & reported, equipping B-F SA to respond in an appropriate & timely manner.
  • Create clear direction and objectives, managing execution & implementation priorities for the region.
  • Clear & inclusive communication - Be able to communicate & collaborate with all levels of B-F employees, locally & globally, as well as with RGBCAgency Management.
• Agency Management
  • Support the Regional Marketing Manager in deploying agency services to deliver effective and efficient marketing services to increase JDFOB performance & brand health metrics.
  • Manage contracts and agency relationships, performance, pitching and agency selection where necessary, ensuring fair & constructive assessment of partners, fostering delivery more effective marketing activities.
  • Champion brilliant briefing ensuring all JDFOB briefs (media, research, creative & bespoke projects) embody our BFBGF, are clear, well written and inspiring.
  • Foster strong collaboration between Creative & Media agency partners.
  • Working with global brand teams, build strong relationships between local agency partners and global agency partners.

Qualifications

• Demonstrable marketing experience either at an ABM or BM level.
• Sound financial acumen with understanding of P&Ls.
• Sound understanding of market, category & consumer data.
• Experience working across multiple markets (preferred).
• Experience working in large FMCG or alcoholic beverage industry preferred.
• Experience working on global brands & with global brand teams is desired.

Who We Are

We believe great people build great brands.

And we know there is Nothing Better in the Market than a career at Brown-Forman.

Being a part of Brown-Forman means you will grow both personally and professionally.

You will have the opportunity to solve problems, seize opportunities, and generate bold ideas.

You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come.

As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience.

We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

#jackdaniels #LIBrown-Forman Corporation is committed to equality of opportunity in all aspects of employment.

It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

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