Brand Manager-Sneaker Factory At The Foschini Group

The Foschini Group; Gauteng; On-site; ZAR 400,000 - 600,000; Full time

Job summary

A leading retail company is seeking a dynamic Brand Manager for Sneaker Factory to drive brand campaigns and shape its presence in the sneaker market. The ideal candidate will possess a creative mindset, strong project management skills, and a deep understanding of local and global sneaker trends. Join our engaging team to influence brand direction and connect with passionate sneaker enthusiasts.

Qualifications

• 3-5 years of experience in Brand Management or Marketing.
• Proven success in developing and executing brand campaigns.
• Deep understanding of the sneaker market.

Responsibilities

• Develop and execute brand strategies for Sneaker Factory.
• Oversee marketing campaigns across various touchpoints.
• Manage partnerships with footwear and apparel brands.

Skills

Project Management

Communication

Analytical Skills

Creativity

Digital Media Understanding

Interpersonal Skills

Education

Bachelor's degree in Marketing, Brand Management, or related field

Job description

Package & Remuneration

JOB DESCRIPTION

We are looking for a dynamic, creative, and energetic Brand Manager to join our Marketing team.

Someone who understands the importance of forward planning and managing multiple tasks simultaneously.

Someone who is customer-centric and has a strong sense of urgency in their work.

Why Join Sneaker Factory?

This is more than just a job.

As the Brand Manager, you'll have the opportunity to influence brand direction, connect with local communities, and empower customers who aspire to be part of our brand.

You will play a key role in shaping the future of Sneaker Factory by driving campaigns that resonate with a passionate sneaker community, with an understanding of both the local South African and global sneaker markets.

Key Responsibilities

1. Develop and execute brand strategies that position Sneaker Factory as a leading voice in value lifestyle footwear and apparel.
2. Oversee the rollout of marketing campaigns across multiple touchpoints, including media, in-store activations, events, and brand management.
3. Drive CSI and local community initiatives.
4. Achieve business KPIs and objectives, ensuring campaigns meet brand-building and commercial goals.
5. Manage partnerships with footwear and apparel brands for collaborative campaigns relevant to Sneaker Factory.
6. Collaborate with marketing, creative, merchandising, and operations teams to ensure brand consistency and storytelling.
7. Monitor market trends, consumer behavior, and competitor activities to inform strategies.
8. Ensure Sneaker Factory's presence at store events aligning with brand identity.
9. Manage the brand's presence across all offline and physical retail locations.
10. Lead and develop a team including a marketing coordinator, media coordinator, and intern.

Qualifications & Experience

• Bachelor's degree in Marketing, Brand Management, or related field.
• 3-5 years of experience in Brand Management or Marketing, preferably in fashion, sneakers, or streetwear industries.
• Proven success in developing and executing brand campaigns and activations.
• Deep understanding of the sneaker market, including value and aspirational brands.
• Strong business acumen to drive KPIs and commercial success.
• Experience with premium and heritage sneaker brands is advantageous.

Skills

• Creative and strategic thinker passionate about sneakers, streetwear, and youth culture.
• Excellent project management and organizational skills.
• Strong communication and interpersonal skills.
• Understanding of digital and social media trends.
• Analytical, detail-oriented, and capable of measuring campaign success.
• Innovative mindset to push brand boundaries.

Behaviours

• Builds Networks
• Collaborates
• Customer Focus
• Ensures Accountability
• Persuades
• Plans and Aligns

Preference will be given to candidates from designated groups as per the Employment Equity Act.

About Us

Our people are our greatest asset. TFG is a diversified retail portfolio of 34 brands that inspire customers to live their best lives. We aim to create remarkable omnichannel experiences and offer endless growth opportunities. Join us to make a meaningful industry impact.

About the Teams

Sneaker Factory offers international brands and locally made products at unbeatable prices. We cater to men, women, and kids, with the latest styles and deals. If you love fashion and sneakers, this is the place for you. Join us and make a splash in the world of fashion!