Brand Manager-Sneaker Factory

TFG (The Foschini Group); Wes-Kaap; On-site; ZAR 350,000 - 600,000; Full time

Job summary

We are seeking a dynamic Brand Manager to join our Marketing team at a leading retail group in South Africa. The role focuses on developing brand strategies, driving marketing campaigns, and ensuring brand alignment within the sneaker industry. With a strong emphasis on customer engagement and community initiatives, the successful candidate will influence the direction of our brand and engage with diverse audiences passionate about sneaker culture.

Qualifications

• 3-5 years of experience in Brand Management or Marketing role, preferably within fashion or sneaker industries.
• Proven experience in developing successful brand campaigns.
• Strong business acumen with the ability to drive KPIs.

Responsibilities

• Develop and execute brand strategies that position Sneaker Factory.
• Oversee marketing campaigns across media and in-store activations.
• Monitor market trends and consumer behavior to inform brand strategies.

Skills

Creative thinking

Project management

Communication

Analytical skills

Education

Bachelor’s degree in Marketing or Brand Management

Job description

Job Description

We are looking for a dynamic, creative and energetic Brand Manager to join our Marketing team. Someone who knows and understand the importance of forward planning and working on many tasks simultaneously. Someone who is customer centric and has a strong sense of urgency to everything they do.

Why Join Sneaker Factory?

This is more than just a job. As the Brand Manager, you’ll have the opportunity to influence brand direction and connect with local communities and empowering customers who want to feel aspirational. You’ll play a key role in shaping the future of Sneaker Factory, driving campaigns that resonate with a community passionate about sneakers and understanding of the value segment within a South African context and globally.

Key Responsibilities

• Develop and execute brand strategies that position Sneaker Factory as a leading voice in the value lifestyle footwear and apparel.
• Oversee the rollout of marketing campaigns across multiple touchpoints, including media, in-store activations, and event and most important, managing our brands.
• Drive our CSI and local community initiatives.
• Drive business KPIs and objectives, ensuring campaigns deliver on both brand-building and commercial goals.
• Manage partnerships with footwear and apparel brands to create collaborative, and brand relevant campaigns in Sneaker Factory.
• Work closely with the marketing, creative, merchandising and Ops Teams to ensure brand alignment and consistent storytelling.
• Monitor and analyse market trends, consumer behaviour, and competitor activities to inform brand strategies and decisions.
• Ensure Sneaker Factory’s presence at store events that align with the brand’s identity and objectives.
• Manage Our Brand’s presence across all offline and brick and mortar
• Manage a developing team consisting of a marketing coordinator, media coordinator as well as an intern.
  
  

Qualifications & Experience

• Bachelor’s degree or similar in Marketing, Brand Management, or a related field.
• 3-5 years of experience in a Brand Management or Marketing role, preferably within the fashion, sneaker, or streetwear industries.
• Proven experience in developing and executing successful brand campaigns and activations.
• A deep understanding of the sneaker market, and value and aspirational sneaker and footwear brands
• Strong business acumen with the ability to drive KPIs and commercial success.
• Experience working with premium and heritage sneaker brands is a plus.
  
  

Skills

• Creative and strategic thinker with a passion for sneakers, streetwear, and youth culture.
• Strong project management and organisational skills, with the ability to juggle multiple tasks and meet deadlines in a fast-paced environment.
• Excellent communication and interpersonal skills, with the ability to build relationships with creative partners, influencers, and internal teams.
• Strong understanding of digital and social media trends and how they can be leveraged to grow a brand.
• Analytical and detail-oriented, with the ability to track and measure the success of campaigns.
• Innovative mindset, always looking for new ways to push the boundaries of the brand.
  
  

Behaviours

• Builds Networks - establishes and nurtures internal and external relationships in order to create robust, and mutually beneficial, partnerships
• Collaborates - effectively works with others to achieve shared goals
• Customer Focus - understands, anticipates, and meets the needs and expectations of customers
• Ensures Accountability - takes accountability and ensures others are held to account on agreed upon performance targets
• Persuades - effectively influences others by gaining support and commitment in the delivery of organisational goals and objectives
• Plans and Aligns - develops plans and prioritises initiatives that align to the organisational goals and objectives
  
  

Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act

About Us

Who we are is because of our people. They are our greatest asset. TFG is an internationally diversified retail portfolio of 34 speciality lifestyle and apparel brands that Inspire our Customers to live their Best Lives and are woven into the lives of millions. Our vision is to create the most remarkable omnichannel experiences for our customers. TFG is more than a workplace, it's a launchpad for your growth. Join us and explore endless growth opportunities across our diverse brands. We’re a purpose-led business, and on this team, you’ll share the pride of making an impact across a whole industry.

We’re the designers, the makers, the shakers and the teams behind the scenes.

Are you with us?

About The Team

Sneaker Factory is your go-to for international brands and locally made products at unbeatable prices. With amazing deals for men, women, and kids, there's something for everyone! If you love fashion and sneakers, Sneaker Factory is the place to be. Help us bring the latest styles and best deals to our customers. Join us and make a splash in the world of fashion!