Brand Manager Power Fashion

Mr Price Group; Durban; On-site; ZAR 500,000 - 700,000; Full time

Job summary

A retail company is seeking a Brand Manager to lead brand development and execution strategies aimed at driving growth and customer loyalty. The ideal candidate will have over 6 years of experience in fashion retail, a strong background in digital marketing, and proven skills in budget management and campaign tracking. This position is located in KwaZulu-Natal, Durban and emphasizes innovative solutions and partner collaboration for brand success.

Qualifications

• 6+ years' experience, preferably in retail (fashion industry advantageous).
• Knowledge of merchandise marketing calendar planning.
• Proficiency in digital marketing and research methodologies.

Responsibilities

• Drive execution of marketing calendar and strategies.
• Manage delivery of monthly campaigns and oversee productions.
• Report on marketing initiative performances and make improvements.

Skills

Digital marketing expertise

Brand campaign development

Customer journey improvement

Budget management

Market research utilization

Education

Diploma or degree in Marketing

Postgraduate or Honours preferred

Tools

Microsoft Suite

Excel

Job description

Job title: Brand Manager Power Fashion

Job Location: KwaZulu-Natal, Durban
Deadline: August 09, 2025

Job Description

The Brand Manager will lead the development, positioning, and consistent execution of the brand across all touchpoints. This role is responsible for driving brand growth, increasing brand equity, and expanding market share through strategy formation, translation, and oversight of its execution. Responsibilities include creating marketing plans, developing innovative campaigns aligned with product input and merch strategies. The Brand Manager acts as the brand custodian, ensuring all activities reflect HOM's strategic direction to create differentiated communication that builds brand identity, drives customer loyalty, and meets business goals. The incumbent will also focus on increasing brand awareness, analyzing research and insights, delivering campaigns, and achieving sales and commercial objectives.

Responsibilities

Brand Equity Growth

• Drive execution of the annual customer-centric, 360-degree strategic marketing calendar aligned with the sales funnel.
• Present seasonal strategies and marketing campaigns with metrics and objectives using the internal strategic framework.
• Explore new innovative solutions and platforms to reach customers across touchpoints.
• Plan strategic campaigns proactively and optimize workflows.
• Ensure consistent execution across media, activations, in-store, digital, etc.
• Apply strong digital marketing expertise in content review, PR/influencer partnerships, and digital strategy formation.
• Collaborate with Merchandising in agile campaign planning.
• Track retail trends, seasonal product trends, shopper behavior, research insights, and current trade opportunities.
• Manage a team of Junior Brand Managers and creative staff.

Meeting Production Efficiencies

• Manage delivery of monthly campaigns.
• Create briefs for internal teams and agencies.
• Ensure timely product handovers.
• Oversee strategic content creation, ensuring innovative, on-brand, and consistent communication across media channels.
• Supervise all brand shoots and productions, both video and static.

Data Insight Reporting and Improvement

• Manage research initiatives to gather brand health and customer insights.
• Utilize data to improve customer journey and experience at all brand touchpoints.
• Commission studies to enhance understanding of customer communication.
• Leverage research data to inform decisions and prepare business cases.

Budget Management

• Manage budgets to ensure effective marketing outcomes.
• Oversee financial administrative tasks to meet deadlines.
• Align with finance on supplier terms.
• Control expenditure to maximize production and media returns while maintaining low operational costs.

Campaign Tracking and Strategy

• Build and present performance reports for marketing initiatives.
• Compile postmortem reports to review marketing activities and implement improvements.
• Track online and offline initiatives with correct transactional data.
• Report macro effects impacting brand positioning.

Qualifications

• Diploma or degree in Marketing, Brand Management, or relevant field; Postgraduate or Honours preferred.
• 6+ years' experience, preferably in retail (fashion industry advantageous).
• Knowledge of merchandise marketing calendar planning, budget management, digital marketing, and research methodologies.
• Proficiency in Microsoft Suite, especially Excel.
• Proven success in developing and executing brand campaigns and activations.
• Experience in fashion retail, digital marketing, media buying, and customer service.
• Strong business acumen and understanding of merchant processes.