Brand Manager OTC

The job incumbent will be responsible for successfully growing the OTC product portfolio through strategic marketing and achieving predetermined sales and profit targets by:

• Growing and reinforcing customer loyalty
• Appropriate targeting and segmentation
• Developing and implementing innovative brand and market strategies
• Flawless implementation of through-the-line promotional campaigns
• Coordination with advertising and media agencies
• Ensuring short, medium, and long term sales and profit projections for promoted brand(s) with appropriate resource allocation
• Demand forecasting
• Management of advertising budget
• Evaluation and monitoring of campaigns and brand market performance
• Working with internal and external customers i.e. Commercial Team, Pharmacies, and Dispensing Doctors
• Collaborating with KAM to deliver channel listings & commercial activation management
• Driving point of purchase visibility through merchandising, etc.

Qualifications:

• Ability to work independently as well as collaboratively in a fast-paced, high energy organization
• Relevant Degree in Marketing. Minimum 6 years Brand management experience ideally in Pharma OTC
• Commercial savviness
• Detailed knowledge on media (TV, OOH & digital)
• Experience in managing media & creative agencies
• Experience in working for channel management
• Proven ability to work in cross-functional teams
• Track record of proven success in previous and current position
• Excellent verbal and interpersonal skills with the presentation and negotiation skills to go with it
• Excellent planning and organizing skills
• Self-motivated and able to work independently
• Results oriented and able to meet tight deadlines
• Tenacity in the face of challenging expectations
• Proven leadership skills in a functional role
• Advanced computer skills (MS Excel, Word, and PowerPoint)
• High level of integrity and adherence to all compliance guidelines
• Customer-focused
• Entrepreneurial and innovative
• Egalitarian and trusting
• Flexible and adaptive

Additional Information:

Our Work Culture:

Ask any employee at Dr. Reddy's why they come to work every day and they'll say because Good Health Can't Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations but as a means to help patients lead healthier lives and we're always attuned to the new and the next to empower people to stay fit. To do this, we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can make magic.

Remote Work:

Employment Type: Full-time

Key Skills: Digital Marketing, Marketing, Management Experience, Profit & Loss, Analysis Skills, Microsoft PowerPoint, Market Research, Project Management, Product Management, P&L Management, Product Development, Branding

Experience: years

Vacancy: 1