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A leading company in the pharmaceutical industry is seeking a Brand Manager for its Medical Aesthetic division. This pivotal role involves conducting market research, developing brand strategies, and collaborating with sales teams to enhance product visibility and compliance. The ideal candidate should possess a bachelor's degree and relevant experience in the aesthetics or pharmaceutical sector, demonstrating strong analytical and leadership skills.
A Medical Aesthetic (Injectables) Brand Manager in the pharmaceutical industry typically has a multifaceted role that combines marketing expertise with a deep understanding of the medical aesthetics market, specifically focusing on injectable products . Their primary responsibilities can be categorized as follows :
Conduct thorough market research to understand the dynamics of the medical aesthetics sector, particularly trends related to aesthetic injectables and similar products.
Possess in-depth knowledge about aesthetic injectables , including its composition, usage, benefits, side effects, and regulations.
Develop and implement brand strategies to enhance the visibility and market position of aesthetic injectables .
Design and execute marketing campaigns for aesthetic injectables , targeting both healthcare professionals and consumers ( Where allowed ) .
Work closely with the sales team to ensure they have the necessary tools and training to effectively sell aesthetic injectables .
Ensure all marketing materials and strategies comply with regulatory bodies like the SAHPRA.
Build and maintain relationships with key stakeholders, including healthcare professionals, industry experts, and influencers in the medical aesthetics field.
Manage the budget allocated for aesthetic injectables marketing and promotional activities.
Gather and analyse customer feedback to understand the efficacy and reception of aesthetic injectables .
Required Skills and Qualifications :
3 years experience in brand management, preferably in the medical aesthetics industry working with injectables.