Brand Manager I

Clicks Group Limited; Johannesburg; On-site; ZAR 400,000 - 600,000; Full time

Job summary

A leading company seeks a Marketing Manager to deliver impactful campaigns that drive revenue growth. The role involves managing marketing budgets, developing promotional strategies, and ensuring brand alignment across all channels. Candidates should possess a Marketing Degree and have extensive marketing management experience within retail. Strong strategic thinking, digital marketing expertise, and excellent stakeholder management skills are essential for success.

Qualifications

• 3-5 years marketing management experience in a retail environment.
• 2-3 years Brand Management experience.
• 2-3 years in Digital Marketing.

Responsibilities

• Deliver business, marketing, and communication objectives via TTL campaigns.
• Manage marketing budgets and ensure cost-effective implementation.
• Build positive relationships with internal and external stakeholders.

Skills

Strategic thinking

Customer research and analysis

Digital marketing expertise

Leadership and decision-making

Creativity and conceptualization

Adaptability and resilience

Education

Marketing Degree / Diploma

Job description

To deliver business, marketing, and communication objectives via TTL campaigns that unlock revenue growth for Clicks owned and strategic drive brands.

To develop tactical and innovative campaigns that promote newness and attract footfall to Clicks. To support the annual promotional and communications calendar, ensuring all campaigns are delivered effectively and meet their objectives according to the marketing operating plan.

To manage the alignment of all marketing elements with the brand identity, including above-the-line (TV campaigns), below-the-line (in-store activations and promotions), and online channels (social media, website, online campaigns).

To oversee marketing budgets, ensuring campaigns are implemented cost-effectively in the short and medium term.

To build positive relationships with internal stakeholders (merchandise, stores, advertising agencies, leadership teams) and external stakeholders (suppliers, online partners, production companies).

To deliver marketing communications that meet customer expectations, maintain brand integrity, and evaluate branding decisions against the brand strategy.

To monitor marketing trends continuously and make recommendations to keep the brand relevant to consumer needs.

To measure and report on promotion and marketing performance, recommending enhancements to improve results.

To conceptualize, design, deliver, and implement marketing campaigns aligned with business objectives and brand strategy.

Formal Qualifications

• Marketing Degree / Diploma

Experience

• 3-5 years marketing management experience in a retail environment
• 2-3 years Brand Management
• 5 years Stakeholder Management
• 2-3 years in Digital Marketing

Knowledge

• In-depth working knowledge of media and advertising environment
• Understanding of product marketing and merchandise deliverables
• Knowledge of competitive landscape and customer differentiation

Skills

• Strong strategic marketing skills
• Customer research and analysis
• Marketing and planning skills
• Strategic thinking
• Ability to manage multiple projects
• People management
• Digital marketing expertise
• Leadership and decision-making
• Supporting and collaborating
• Interacting and presenting
• Analysis and interpretation
• Creativity and conceptualization
• Organization and execution
• Adaptability and resilience
• Enterprising and performance-driven