Brand Manager I

Clicks Group Limited; Johannesburg; On-site; ZAR 30 000 - 60 000; Full time

Job summary

An established industry player is seeking a dynamic marketing professional to drive innovative campaigns that enhance brand visibility and attract customers. This role involves executing tactical marketing strategies, managing budgets, and collaborating with internal and external stakeholders to ensure impactful communications. The ideal candidate will have a solid background in marketing management, a degree in marketing, and a passion for digital engagement. Join a forward-thinking company where your strategic insights will shape the future of the brand and contribute to its growth in the competitive retail landscape.

Qualifications

• 3-5 years of marketing management experience in a retail environment.
• 2-3 years of Brand Management experience.

Responsibilities

• Develop and execute innovative campaigns to promote new products.
• Manage marketing budgets for cost-effective campaign implementation.

Skills

Strategic Marketing

Digital Marketing

Stakeholder Management

Project Management

Analytical Skills

Education

Marketing Degree or Diploma

Job description

To deliver business, marketing, and communication objectives via TTL campaigns that unlock revenue growth for Clicks owned and Strategic drive brands.

Key Responsibilities:

1. Develop and execute tactical and innovative campaigns to promote newness and attract foot traffic to Clicks.
2. Support the annual promotional and communications calendar, ensuring all campaigns meet their objectives in line with the Marketing operating plan.
3. Align all marketing elements with the Brand identity, including above-the-line (TV campaigns), below-the-line (in-store activations and promotions), and online campaigns (social media, website).
4. Manage marketing budgets to ensure cost-effective campaign implementation over short and medium terms.
5. Build and maintain positive relationships with internal stakeholders (merchandise, stores, leadership teams) and external partners (suppliers, agencies, online platforms).
6. Deliver marketing communications that meet customer expectations and maintain brand integrity.
7. Monitor marketing trends, evaluate branding decisions, and make recommendations to keep the brand relevant.
8. Measure and report on campaign performance, providing insights and suggestions for improvements.
9. Conceptualize, design, and implement marketing campaigns aligned with business objectives and brand strategy.

Qualifications & Experience:

• Marketing Degree or Diploma.
• 3-5 years of marketing management experience in a retail environment.
• 2-3 years of Brand Management experience.
• 5 years of Stakeholder Management experience.
• 2-3 years in Digital Marketing.

Knowledge & Skills:

• Deep understanding of media and advertising environments.
• Fundamentals of product marketing and merchandise delivery.
• Awareness of competitive landscape and customer differentiation strategies.
• Strong strategic marketing, research, planning, and analytical skills.
• Leadership and project management capabilities.
• Proficiency in digital marketing and stakeholder engagement.