Brand Manager- Foschini at The Foschini Group

Package & Remuneration

JOB DESCRIPTION

Key Responsibilities:

1. Work with the Marketing Manager in developing and executing the brand strategy
2. Responsible for aligning the integrated marketing calendar
3. Develop, drive and ensure implementation of brand strategy
4. Drive the marketing of the main Foschini strategic levers
5. Drive key partner relationships

Driving the marketing of Foschini strategic levers

1. Initiating brand building projects
2. Effectively monitor progress of processes and tasks
3. Implement & enforce CI for customer facing Foschini brand
4. Participate in the develop of strategy & communication plan
5. Manage the brand identity consistently through all communication channels
6. Identify opportunities for brand co-ops
7. Events / Events Management and Sponsorships

Develop & implement cross-brand campaign opportunities

1. Continue to build on the success of existing brand campaigns
2. Identify & drive new cross-brand campaign opportunities
3. Drive collaboration with brands, Bash, TFG Rewards and other stakeholders
4. Deliver integrated campaigns

Market & Campaign Analysis

1. Analysis of competitors, promotional landscape and campaign reviews
2. Monitor the retail landscape & identify opportunities
3. Research of marketing trends, specifically in the digital portfolio, popular culture & relevant events

Communication and relationship management

1. Manage client communication activity
2. Manage agency/ supplier relationship, briefs & communication
3. Share brand vision and identity with the team & stakeholders

Budget and planning

1. Responsible for the management of allocated budget
2. Effectively use allocated funds to ensure maximum exposure for the brand
3. Control the budget through invoice sign off and loading

Qualification & Experience:

1. Tertiary degree or 3-year diploma in Marketing/ Brand Management/ Digital Marketing or similar is essential.
2. 2 - 4 years' experience
3. Proficient in Word, Excel and PowerPoint

Skills:

1. Strong understanding of brand management, consumer behaviour and relevant culture.
2. Strategic thinker, able to identify opportunities, unpack insights and interpret data to support the brands strategic objectives.
3. The ability to keep abreast of content and consumer trends and advancements in technology.
4. Excellent communication skills including written and verbal communication.
5. Have the ability to persuade and influence
6. Solutions based, innovative and organized with a curious mind
7. Project management: attention to detail and excellent time management
8. Retail industry intelligence knowledge would be a plus
9. Experience of retail marketing would also be a bonus

Behaviours:

1. Action Oriented - readily takes on new challenges and opportunities with a sense of urgency and eagerness
2. Communicates Effectively - conveys information and communicates ideas in a clear, concise and impactful manner
3. Courage - confronts and tackles challenging situations with courage
4. Decision Quality - consistently makes timely, well-rounded and informed decisions
5. Ensures Accountability - takes accountability and ensures others are held to account on agreed upon performance targets
6. Manages Complexity - interprets and simplifies complex and contradictory information when resolving organisational problems
7. Plans and Aligns - develops plans and prioritises initiatives that align to the organisational goals and objectives
8. Tech Savvy - leverages new technology to enhance productivity, improve problem solving, and support business growth