Brand Manager - Food and Wellness

MNA Recruitment (Pty) Ltd; Cape Town; On-site; ZAR 800,000 - 1,200,000; Full time

Job summary

A leading consumer company in Cape Town is seeking a Brand Manager to enhance brand visibility and drive marketing strategies for their food and wellness products. This role involves developing innovative growth strategies and managing a diverse range of marketing activities, with an emphasis on collaboration and execution within budget constraints.

Qualifications

• 5-8 years of experience in FMCG marketing management at a management level.
• Proven track record in executing successful marketing campaigns.
• Strong product knowledge required.

Responsibilities

• Develop and implement marketing and brand strategies for food and wellness products.
• Execute brand plans and manage consumer related marketing activities.
• Work collaboratively to develop innovative growth strategies and product development.

Skills

FMCG Marketing Management

Brand Strategy Development

Digital Marketing

Consumer Research

Project Management

Education

Postgraduate Degree in Commerce or Marketing

Job description

A leading consumer company is seeking a Brand Manager, to be responsible for developing and implementing marketing and brand strategies for food and wellness products and services. You will work closely with the senior management team across all functions to drive revenue growth and increase brand awareness.

Brand and Product Strategy :

• Assist with the execution of the approved brand plan, marketing / comms plan and ensure deliverables are met.
• Conceptualise, develop and manage all consumer related marketing activities including above-the-line, through-the-line and below-the-line communications on a day to day basis.
• Develop an understanding of the market through research and identify consumer drivers (economic, social, cultural).
• Work collaboratively with the trade team to ensure marketing and sales initiatives are aligned. Develop brand promotional activities and guidelines.
• Ensure execution of agreed brand, communication and promotions plans with regular review and analysis.
• Schedule attendance at key events, promotions, conferences and exhibitions and implement campaigns at the events.

Innovation and product development :

• Assist with the development of innovative growth strategies and product development, pricing and new launches that will allow brand to close gaps in the market and be leader in the industry.
• Develop business cases for all new innovation with input from cross-functional teams and be marketing lead on innovation projects.
• Work with innovation team to set up project timelines and deliverables with cross-functional team.
• Adhere to project milestones and deadlines.
• Ensure costs are managed within budget and resources allocated effectively.
• Successfully implement the approved digital strategy within the budget with input and approval from the senior team.
• Launch website according to timeline and ensure frequent updates are made
• Manage the process of updating new pack shots and brand landing age updates across all ecommerce channels
• Enhance the online presence and raise the profile of the company and its products through effective and innovative digital communications.
• Manage the company profiles on social media

Qualifications :

• Degree (preferably Postgraduate) in Commerce or Marketing – Essential
• 5-8 years of FMCG marketing management experience at management level.
• Proven track record in developing and executing successful marketing campaigns.
• Product Knowledge

Candidates that meet the criteria may submit their applications via this portal or via vacancy link on www.mnarecruitment.com

Should you receive no feedback within 7 days, please accept your application as unsuccessful.

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