Brand Manager Cvd

Dr Reddy'S Laboratories Limited; Johannesburg; On-site; ZAR 60 000 - 100 000; Full time

Job summary

An established industry player is seeking a dynamic Brand Manager to spearhead the growth of its therapeutic area portfolio. This pivotal role involves collaborating with commercial teams to develop innovative marketing strategies that resonate with healthcare providers and stakeholders. You will lead multi-channel marketing initiatives, manage budgets, and ensure that the brand story is effectively communicated. With a strong focus on patient-centric insights and stakeholder engagement, you will play a crucial role in enhancing product visibility and market share. If you thrive in a fast-paced environment and have a passion for healthcare, this opportunity is perfect for you.

Qualifications

• 10+ years in the pharmaceutical industry, with 5+ years in Brand Management.
• Strong analytical and strategic thinking skills required.

Responsibilities

• Lead the brand management for the therapeutic area portfolio.
• Develop integrated marketing campaigns and manage promotional budgets.

Skills

Interpersonal Skills

Presentation Skills

Analytical Skills

Strategic Thinking

Time Management

Digital Strategies

Patient-Centric Approach

Education

Bachelor of Pharmacy

Health Sciences or Equivalent

Job description

Job Description

We are looking for a Brand Manager to lead the assigned therapeutic area portfolio, driving the launch, market leadership, and revenue growth of the brands.

The role involves collaborating with multiple commercial operations teams for strategy development, creative and execution plans, product support, and sales execution.

The responsibilities include operating within the organizational business code of conduct, policies, and all applicable laws and regulations. You will develop robust marketing insights for the Brand Plan with a patient-centric focus and maintain an up-to-date understanding of customer perspectives through regular engagement with healthcare providers and stakeholders.

You will develop the portfolio for the relevant therapeutic area, aligning the brands and enabling the sales team to meet sales and market share targets. You will lead the design and implementation of multi-channel marketing initiatives, using innovative tactics to strengthen campaigns, improve stakeholder engagement, and customize content for CLM.

You will manage the promotional budget to optimize channel strategies for marketing initiatives and cross-functional campaigns. Advising on the optimal use of channels will ensure the Brand Story is consistently communicated and brought to life by Brand and In-Field Teams.

You will manage engagements with key opinion leaders and healthcare professionals, ensuring flawless execution of marketing initiatives by the Infield team and managing the CLM process for tactical support.

You will lead digital listening and research to strengthen insights, synthesizing stakeholder feedback to inform brand strategies, competitive positioning, and market dynamics. Coordination with the COE team for market research and insights collection will be essential.

Providing product training and role play sessions to the sales team will be part of your responsibilities to enhance product knowledge and selling effectiveness. Collaboration with sales, regulatory, market access, finance, business development, and the COE will be necessary for developing integrated marketing campaigns and identifying potential generic products.

You will support product listing with institutions (government and private hospitals).

Qualifications:

• Bachelor of Pharmacy / Health Sciences or equivalent
• Minimum 10 years of experience in the pharmaceutical industry, with at least 5 years in Brand Management

Skills & Attributes:

• Strong interpersonal, presentation, and cross-functional skills
• Ability to work under pressure, multitask, and deliver accurate results
• Independent work capability and excellent time management
• Strong analytical, influencing, and strategic thinking skills
• Proficiency in business and marketing strategies
• Experience in developing effective integrated brand plans
• Ability to generate insights and synthesize marketing strategies
• Effective team leadership and collaboration skills
• Knowledge of digital strategies and innovative engagement initiatives
• Familiarity with pharmaceutical policies and procedures
• Strong patient-centric approach, empathy, and customer understanding

Beneficial: Experience in Diabetes and endocrinology relationships.

Our Work Culture:

At Dr. Reddy's, our credo is "Good Health Can't Wait," reflecting our commitment to healthcare solutions that help patients lead healthier lives. We foster a culture of empathy, dynamism, teamwork, and shared success, supporting diverse skills and a common purpose.

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