Brand Manager – Consumer, RX & OTX

OttoBauthentic; Johannesburg; On-site; ZAR 500,000 - 700,000; Full time

Job summary

A pharmaceutical company in Johannesburg is seeking an experienced Brand Manager to enhance brand loyalty through strategic planning and market analysis. The ideal candidate will have over 3 years in brand management, particularly in the pharmaceutical sector, with strong analytical skills and experience in ATL, BTL, and TTL advertising. This role requires effective project management and collaboration with sales teams to drive results.

Qualifications

• More than 3 years of experience in Brand Management within the pharmaceutical/nutraceutical industry.
• Experience on direct to consumer advertising (ATL, BTL & TTL) is a must.

Responsibilities

• Develop and implement strategic plans for new and existing pharmaceutical products.
• Monitor and analyze the performance of products in the market.
• Collaborate with regulatory affairs to ensure compliance with all industry standards.
• Develop and implement marketing strategies for products.
• Communicate and collaborate with sales teams for product training.

Skills

Strong Business Acumen insight

Strong analytical skills

Effective project management skills

Collaboration

Performance driven

Education

Bachelor’s degree in marketing, Business Management, or related field

Tools

IQVIA

IMS

Qlickview

Job description

Main Purpose of Job

• A Brand Manager at Shanur Healthcare bridges the gap between the brand, customer, and consumer byleveraging insights. The goal of the Brand Manager is to promote and augment brand loyalty through enhancing the customer and consumer experience within a rapidly evolving environment to meet business targets set out.

Responsibilities :

Strategic Planning and Market Analysis

Analysis of the market, channels, competitors, customers, and development of insights to develop brand plans.

Develop and implement strategic plans for new and existing pharmaceutical products.

Stay abreast of industry trends, regulatory changes, and advancements in pharmaceutical technology.

Usage of IQVIA, IMS, SSD and Qlickview data

Performance Monitoring and Reporting

Monitor and analyse the performance of the products in the market, knowledge on Gross / Nett sales, volume, GP, GP%. Understand how to read and formulate a P & L. Knowledge on ROI calculation and reporting

Manage brand budgets and allocate resources across different products and marketing initiatives.

Communicate plans and results with the business leadership and relevant teams within the business.

Adjust strategies based on performance metrics and market feedback.

Regulatory & Quality Insight :

Insight into the Regulations of SAHPRA a requirement. Knowledge of the CAMS guidelines, and the marketing guidelines that govern that.

Collaborate with regulatory affairs to ensure compliance with all industry standards and regulations throughout the product development process

Product Development and Management

Work closely with medical and research and development teams to understand market needs.

Oversee the development of product positioning and messaging.

Brand Management and Marketing

Develop and implement effective marketing strategies for products.

Creation and execution of marketing material and campaigns, ensuring alignment with the overall brand strategy.

Sales Support and Collaboration

Communicate and collaborate with the sales teams to provide support and training on products.

Develop sales strategies and targets in conjunction with leadership.

Analyse sales data and market feedback to adjust marketing strategies as needed.

Stakeholder Engagement

Participate in medical conferences, workshops, and other events to promote products.

Build and maintain relationships with industry partners, opinion leaders, and external agencies.

Minimum Requirements

Education

Bachelor’s degree in marketing, Business Management, or related field.

Experience

More than 3 years’ experience in Brand Management, within the pharmaceutical / nutraceutical and Complimentary industry. Knowledge on non-Schedule and S0 a must. Advantages to have experience in Vits and Subs , Complimentary medicine. RX

Experience on direct to consumer advertising ATL, BTL & TTL a must

Skills / Physical Competencies

Strong Business Acumen insight (NS, Vol, GP, full P & L review and reporting)

Strong analytical skills and the ability to interpret complex market data (data set experience required : IQVIA, IMS, Qlickview etc.)

Effective project management skills, ability to plan, organize and execute.

Proven ability to support and collaborate with sales teams.

Behavioral Qualities

Performance driven with a sense of urgency

Ability to adapt in a fast-paced, changing growth environment.

Ability to build and maintain relationships with external and internal cross-functional team members.

Organised.

Collaboration.