Brand Manager

Amka Skin & Body; Sandton; On-site; ZAR 350,000 - 520,000; Full time

Job summary

Amka Skin & Body is seeking a Brand Marketing professional to lead and translate strategy into activities, content plans and market execution. You will collaborate with Sales and Digital teams to target both B2B and B2C audiences, ensure regulatory compliance, and help improve profitability through data-driven insights and promotions.

The role requires at least two years in brand marketing within the skin care field, a Marketing Degree/Diploma, and strong analytical, communication, and ownership

Qualifications

• 2+ years in brand marketing in skin care or related field.

Responsibilities

• Enable Brand / Marketing strategy locally and globally.
• Translate branded product marketing strategies into activities and communications.
• Ensure ROI objectives are tracked and achieved.
• Partner with sales & digital teams to ensure content plans suit target audiences (B2B & B2C).
• Ensure all content and activity adheres to regulatory requirements.
• Assist in managing brand P&L, track changes affecting profitability and gross margin.
• Carry out ad hoc projects as required by management.
• Develop and implement promotions based on insights and trends to drive growth.
• Monitor market developments and analyze consumer insights and competitor strategies.
• Monitor brand performance and make data-driven decisions to enhance positioning.

Skills

Brand marketing

Market research

Data analysis

Communication

Cross-functional collaboration

Education

Marketing Degree/Diploma

Job description

Job Description

Implementing marketing brand strategies to deliver innovative, operational brand plans to achieve business outcomes resulting in creating and maintaining a positive image of our brand in the market.

Duties & Responsibilities

1. Enable Brand / Marketing strategy both locally and globally.
2. Translate branded product marketing strategies into activities, communication and ensure success in market execution.
3. Ensure ROI objectives are tracked and achieved.
4. Partner with sales & digital team to ensure content plans and material developed is suited to target audiences both B2B and B2C.
5. Ensure all content, communication and activity adheres to the regulatory requirements.
6. Assist in managing the brand profit & losses, tracking any changes that could impact profitability and identifying opportunities to improve Gross Margin.
7. Carry out any Ad hoc projects as required by management.
8. Develop and implement effective promotional plans based on insights, trends, and key focus areas to help drive profitable growth.
9. Keeping up to date with market developments and analyzing consumer insights as well as competitor strategies.
10. Monitor brand performance, analyse data, and make data-driven decisions to enhance brand positioning and customer engagement.
11. NPD - Successfully project manage and land new product innovations on focus brands.

Minimum Requirements

1. Minimum 2 years relevant brand marketing experience (Skin industry experience will be advantageous preferably professional skin care).
2. Marketing Degree/Diploma.
3. Operational and executional excellence.
4. Above average written and verbal communication skills.
5. Strong understanding of market research and consumer insights.
6. Attention to detail with a strong sense of ownership and accountability.
7. Well-developed time management.
8. Good analytical skills.
9. Creative thinker – ability to come up with ideas and be innovative.
10. Must enjoy working in cross-functional teams with tight deadlines and under high pressure.