Brand Manager

Edge Executive Search; Sandton; On-site; ZAR 600,000 - 900,000; Full time

Job summary

Edge Executive Search is seeking a Brand Manager to lead plan development and execution for the brand portfolio. You will understand consumer needs, leverage insights, and craft compelling brand plans that deliver exceptional consumer experiences through innovation, communication, and activation.

You will own the marketing mix, optimise pricing, promotions, product innovation, packaging, and overall brand performance to achieve growth targets.

Qualifications

• 4+ years brand and marketing experience across functions to deliver marketing excellence and growth.
• BBusSc/BCom preferable.
• Proven record of successful brand development and Idea to Market strategies.

Responsibilities

• Translate insights into clear Brand Plans detailing strategy, pricing, promotions and product innovation.
• Track brand performance against financial targets and plans.
• Develop and deliver insight-driven innovation, including product & packaging solutions and communication for consumers.
• Partner with Consumer Insights to generate brand-relevant insights from market data and trends.
• Lead creative agency through the Communication Strategy process and approve above-the-line/below-the-line campaigns.
• Set pricing targets informed by positioning and Revenue Management guidelines.
• Ensure day-to-day Brand Management tasks such as S&OP forecasting, media planning, and range management.

Skills

Brand management

Marketing

Consumer insights

Pricing

Forecasting

Campaign management

Product innovation

Packaging

Communication strategy

Education

BBusSc/BCom preferable

Job description

Job Reference: JHB003728-RM-1

As a Brand Manager, you will report to a Marketing Manager or Marketing Director. You will lead the plan development and execution of the brand(s) in your portfolio by understanding, anticipating, creating, and meeting consumer needs. This involves leveraging consumer and shopper insights to craft brands that consumers love, and executing compelling brand plans delivered through exceptional brand experiences in terms of innovation, communication, and activation. On a daily basis, this includes articulating and delivering the full marketing mix for your brand, working with the Marketing centres of excellence to optimise pricing, promotions, product innovation, packaging, and marketing mix.

Duties & Responsibilities

• Translate marketing insights and analysis of key issues and opportunities into clear & compelling Brand Plans, detailing execution of Category Strategy, Pricing & Channel Strategy, Promotions Plan, and Innovation Plan to deliver agreed growth agenda (volume, value, profit).
• Track and monitor performance of your brands against financial targets and plans.
• Identify, define, develop, deliver & track insight-driven innovation and renovation that is accretive to the brand and category (volume, value, profit), including defining product & packaging solutions, trade solutions, and compelling communication for consumers.
• Partner with the Consumer Insights team to generate brand-relevant insights from all touchpoints, including market & internal analytics, competitive intelligence, consumer behaviour, trend data, and other appropriate sources.
• Lead creative agency through the Communication Strategy process for your brand(s), culminating in the delivery of a Communication Strategy sign-off and campaign judging and sign-off of above-the-line and below-the-line campaigns vs the agreed brand blueprint.
• Set pricing targets informed by your in-depth understanding of brand positioning and by leveraging pricing insights and guidelines provided by Revenue Management.
• Ensure key day-to-day Brand Management tasks are executed fully and to a high level of quality, including S&OP forecasting, media planning, customer promotion tracking, Marketing Investment spend and management, quality tracking, brand health and share tracking, and range management.

Experience & Qualifications

• 4+ years brand and marketing experience with a proven track record of working across functions to deliver marketing excellence and brand growth.
• BBusSc/BCom preferable.
• Proven record of successful brand development and Idea to Market strategies.
• Demonstrated ability to develop innovative consumer goods propositions based on rich consumer insights.