Brand Manager

The Good Human (Pty)Ltd; Johannesburg; On-site; ZAR 400,000 - 600,000; Full time

Job summary

A leading company in Johannesburg is seeking a Brand Manager to develop and execute comprehensive brand strategies. The ideal candidate will have a Bachelor's degree in marketing or business administration, coupled with 3-5 years of relevant experience, demonstrating strong analytical skills and creativity. This role involves conducting market research, managing brand budgets, and collaborating with internal teams to align marketing objectives.

Qualifications

• 3-5 years’ experience as a brand manager.
• Strong understanding of consumer behavior and branding principles.
• Experience in traditional and social media aspects.

Responsibilities

• Develop and execute brand strategies and marketing plans.
• Conduct market research on consumer trends and insights.
• Manage product launches and promotional strategies across channels.

Skills

Analytical skills

Problem-solving skills

Creativity

Attention to detail

Education

Matric (NQF 4)

Bachelor’s degree in marketing or business administration

Job description

• Develop and execute comprehensive brand strategies and plans, including brand

positioning, messaging and target audience identification.

• Conduct market research to understand consumer trends, competitors and industry

insights.

• Collaborate with internal teams such as graphic design team and Product Owner to align

brand and marketing objectives and develop marketing plans.

• Create and manager brand budgets.
• Develop and implement promotional and advertising strategies and plans, including print,

digital and social media channels.

• Develop and implement marketing tactics and activations to promote consumer
• Monitor and analyze brand performance metrics and provide regular reports to

management.

• Maintain brand guidelines and standards to ensure consistency and compliance with

Group Marketing Corporate Identity in accordance with Gaming Board compliance.

• Build and manage relationships with keys stakeholders, including agencies, media

partners and vendors.

• Manage and implement product launches, events and activations and coordinate with

relevant teams.

If you have these qualifications, join our team : Matric (NQF 4), Bachelor’s degree in

marketing or business administration or a related field, 3-5 years’ experience as a brand

manager, in both traditional and social media aspects, Strong understanding of consumer

behavior, market dynamics and branding principles, High attention to detail, Service

orientated and standards of high quality, Excellent analytical and problem-solving skills,

Creative thinker with a strategic mindset.

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Brand Manager • Johannesburg, South Africa