Brand Manager

Avi Limited; Johannesburg; On-site; ZAR 300,000 - 600,000; Full time

Job summary

An established industry player is seeking a dynamic Brand Manager to drive portfolio performance and brand strategy. In this pivotal role, you will leverage market insights, conduct comprehensive consumer research, and manage innovative product development projects. Your expertise in brand positioning and communication strategy will be essential in executing impactful marketing campaigns. Join a forward-thinking company that values creativity and analytical skills, where your contributions will shape the future of their brand portfolio. If you are passionate about driving brand success in a fast-paced FMCG environment, this opportunity is tailor-made for you.

Qualifications

• Minimum of 3 years experience as a Brand Manager in FMCG.
• Knowledge of IRI/Nielsen data is required.

Responsibilities

• Deliver performance targets for portfolio across all brands.
• Conduct consumer and market research to predict trends.
• Manage all New Product Development projects.

Skills

Brand Management

Analytical Skills

Market Research

SWOT Analysis

Communication Strategy

Education

Commercial Degree in Marketing

Business Management Degree

Finance Degree

Tools

MS Word

MS Excel

MS Outlook

MS PowerPoint

SAP

Job description

Job Location : Gauteng, Johannesburg
Deadline : May 09, 2025

Key Areas of Impact :

1. Deliver performance targets for portfolio across all target brands
2. Ongoing market and industry analysis to provide recommendations for brand development
3. Ongoing review of portfolio activity effectiveness to update or change plans as required
4. Budgeting & forecasting

Deliver local portfolio and brand strategy

1. Insights from pulling together existing research, market trends (global & local), competitors and internal data
2. SWOT analysis
3. Conduct consumer and market research in order to keep up to date with consumer trends, as well as trying to predict future trends
4. Portfolio positioning – Identify how our brand is positioned in the market
5. Develop brand plans / brand strategy for profitable company growth
6. Development of 3-year portfolio strategy

Deliver consumer communication strategy

1. Define and manage brand positioning and communication strategy using a variety of media
2. Prepare / Review all promotional, advertising, media, research and R&D briefs
3. Participate in media strategy process, agreement & delivery of plans
4. Develop and execute marketing campaigns aimed at communicating our brand message
5. Maintain relationships (both internal and external partners)
6. Monitor communication / promotional spend

Management of all New Product Development projects

1. Development of commercial rational and justification
2. Project management of all new product development projects
3. Work with Research and Development (R&D) team and technical team to convert innovative business ideas into saleable products
4. Implement launch and launch support plan
5. Participate in monthly marketing & NPD meetings

What It Takes to Succeed :

Experience that set you up for success :

1. A minimum of three (3) years' experience as a Brand Manager gained in an FMCG environment is essential
2. Knowledge of IRI / Nielsen data experience required

Qualifications & Certifications that will contribute to your success :

1. A completed commercial degree majoring in Marketing, Business Management, Finance or similar is essential

Additional Requirements that will enhance your impact for success :

1. Proficient in MS Word, MS Excel, MS Outlook, and MS PowerPoint
2. SAP knowledge is advantageous
3. Strong focus on analytical skills (turning data into actionable insights)
4. Knowledge of consumer, trader, customer, and shopper insights
5. Knowledge of the NPD process
6. Advertising experience from briefing to execution