Brand Manager

ASC Human Capital Consulting; Johannesburg; On-site; ZAR 600,000 - 900,000; Full time

Job summary

A leading company is looking for a Brand Manager in Johannesburg to drive brand growth through strategic marketing initiatives. The role requires significant experience in brand management, strong analytical skills, and the ability to lead and develop a team. Candidates should possess a Marketing Degree and a deep understanding of marketing pillars, with a proven track record in a similar role. The Brand Manager will ensure brand integrity and collaborate across various marketing functions to achieve business objectives.

Qualifications

• 5+ years experience in a senior Marketing or Brand Management role.
• Ability to create, interpret, and present data and reports.
• Full understanding of the marketing pillars.

Responsibilities

• Conduct market research and predict customer trends.
• Develop and manage brand marketing campaigns across various platforms.
• Supervise advertising and maintain brand consistency.

Skills

Communication

Leadership

Analytical

Organizational

Detail-oriented

Education

Grade 12 (matric certificate)

Tertiary education / Marketing Degree

Tools

Microsoft Office

Job description

To promote brand growth and expansion, implementing brand plans, and using a variety of data to drive volume and profitability, ensuring that brand business objectives are achieved, in the short and long term.

Essential Functions :

• Conduct market research in order to keep up to date with customer trends, as well as trying to predict future trends;
• Develop strategies and manage brand marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers expectations and to build the credibility of brands;
• Analyse the success of brand marketing campaigns and create reports;

Supervise advertising, product design and other forms of marketing to maintain consistency in branding;

• Manage a team of managers, coordinators and assistants;

Define and manage the brand communication strategy using a variety of media for the internal team and external markets;

• Create, execute, and manage marketing programs and campaigns;
• Custodian of the brand and maintain brand integrity;
• Must possess excellent communication and leadership skills;
• Must be able to support media, retail, brand, CSI, online, activation pillars;
• Effectively resolve escalated issues and implement measures to prevent reoccurrence;
• Define, continuously improve and drive adoption of the processes, governance, tools and technology, methods and standards to establish optimal practices;
• Coach and develop Team to improve individual performances and ensure a culturally aligned team;
• Have regular, quality performance development conversations and drive the required action to support team members' growth and contribution to the team and company culture.

Preferred Skills :

• Strong attention to thoroughness and detail;
• Reliable and trustworthy;
• Deadline and results driven;
• Excellent organizational skills;
• Excellent professional analytical, writing and interpersonal skills;
• Ability to work on multiple tasks simultaneously;
• Ability to respond appropriately to unexpected challenges and shifting priorities;

Ability to work independently in a fast-paced environment while supporting team responsibilities and goals;

• Proficient in Microsoft Office.

Requirements : Experience, Education and Other :

• Grade 12 (matric certificate required);
• Tertiary education / Marketing Degree (an advantage);
• 5+ years experience in a senior Marketing or Brand Management role is preferred;
• Ability to create, interpret and present data and reports;
• Full understanding of the marketing pillars;
• Previous experience in a betting company (an advantage);

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Brand Manager • Johannesburg, South Africa