Brand Manager

Work Africa; East London; On-site; ZAR 30 000 - 70 000; Full time

Job summary

An established industry player is seeking a dynamic Brand Manager to lead and implement innovative brand strategies in East London. This role involves developing marketing campaigns, conducting market research, and collaborating with various departments to ensure a strong market presence. The ideal candidate will possess a Bachelor's degree in Marketing and demonstrate proven experience in brand management. If you're passionate about driving brand success and have exceptional communication and analytical skills, this is your chance to make a significant impact in a vibrant environment.

Qualifications

• Bachelor's degree in Marketing or related field required.
• Proven experience in brand management and marketing.

Responsibilities

• Develop and implement brand strategies aligned with business goals.
• Manage marketing campaigns to enhance brand awareness.
• Analyze sales data and market trends for strategic decisions.

Skills

Brand Management

Marketing Strategies

Communication Skills

Analytical Skills

Leadership Skills

Problem-Solving Skills

Education

Bachelor's degree in Marketing

Master's degree in Marketing

Job description

BRAND MANAGER – LOCATION BASED: EAST LONDON (PREFERRED) / CAPE TOWN or PRETORIA

Education and Certification Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• A Master's degree in a similar field may be preferred.
• Proven experience in brand management, marketing, or a related field.
• Strong understanding of marketing strategies, media channels, and branding.
• Excellent communication, organizational, and leadership skills.
• Advanced analytical and problem-solving skills.
• Professional certification such as Certified Brand Manager (CBM) or similar may enhance a candidate's qualifications.

Key Responsibilities

1. Develop and implement brand strategies aligned with the business's overall goals.
2. Conduct research and analysis to maintain an in-depth understanding of the market, competitors, and consumer trends.
3. Manage the development and execution of marketing campaigns to bolster brand awareness and loyalty.
4. Oversee the production of advertisements, promotional materials, and marketing campaigns.
5. Collaborate with different departments, including product development, marketing, sales, and customer service to ensure a cohesive and effective market presence.
6. Analyze sales data and market trends to make informed strategic decisions.
7. Manage budgets, ensuring all branding activities are within allocated financial plans.
8. Monitor and report on brand performance and adjust strategies as necessary.
9. Work closely with external agencies including advertising and research firms to enhance the brand's marketing efforts.

Additional Tasks and Duties

• Maintain consistent brand messaging across all platforms, aligning with the company's standards and regulatory requirements.
• Execute marketing initiatives in conjunction with sales objectives and campaigns.
• Coordinate market launches of new products or services along with planned marketing strategies.
• Review metrics such as sales volume, market share, profit projections, pricing, and distribution to develop strategic plans.
• Handle the brand's public relations and oversee communication on platforms including social media.

Salary: Highly negotiable

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Brand Manager • East London, Eastern Cape