Brand Manager

Global Recruitment SA; East London; On-site; ZAR 300 000 - 600 000; Full time

Job summary

An established industry player is seeking a dynamic Brand Manager to drive brand consistency and marketing strategies. This role involves executing marketing initiatives, coordinating product launches, and analyzing market insights to enhance brand performance. The ideal candidate will have a strong background in brand management and marketing, with a passion for innovative strategies and effective communication. Join a forward-thinking team where your expertise will shape the brand's presence and success in the market. If you are ready to take on a challenging yet rewarding position, this opportunity is perfect for you.

Qualifications

• Bachelor’s degree in Marketing or related field is essential.
• Experience in brand management and marketing is crucial.

Responsibilities

• Maintain consistent brand messaging across all platforms.
• Execute marketing initiatives aligned with sales objectives.
• Track consumer insights and develop plans based on metrics.

Skills

Brand Management

Marketing Strategies

Media Channels

Communications

Education

Bachelor’s degree in Marketing

Master’s degree in Marketing

Tools

Market Research Tools

Social Media Platforms

Job description

BRAND MANAGER

The position would suit someone residing in East London, Cape Town, or Pretoria.

Key Criteria:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• A Master’s degree in a similar field may be preferred.
• Proven experience in brand management, marketing, or a related field.
• Strong understanding of marketing strategies, media channels, and branding.
• Professional certification such as Certified Brand Manager (CBM) or similar may enhance a candidate’s qualifications.

Key Tasks and Duties:

1. Maintaining consistent brand messaging throughout all platforms, aligning with the company’s standards and regulatory requirements.
2. Executing marketing initiatives in conjunction with sales objectives and campaigns.
3. Coordinating market launches of new products or services along with planned marketing strategies.
4. Tracking consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing, and distribution, and developing plans based on these insights.
5. Handling the brand's public relations and overseeing the communication on platforms including social media.

A full job specification may be provided on request.

CVs may be sent to [e-mail].