Brand Manager

Sandi Crowther Recruitment; Durban; On-site; ZAR 600,000 - 800,000; Full time

Job summary

Sandi Crowther Recruitment is seeking a Brand Manager based in Durban, KwaZulu-Natal. The ideal candidate will have 5–8 years' experience in Brand Management and a strong background in digital marketing, contributing to brand strategy and driving growth across channels.

Responsibilities include managing packaging, overseeing digital initiatives, and analyzing marketing performance. If you’re driven and ready to enhance a growing FMCG brand, apply now!

Qualifications

• 5–8 years' experience in Brand Management with extensive digital marketing experience.
• 2–3 years' experience in the FMCG sector.
• Strong analytical skills with experience interpreting sales and market data.

Responsibilities

• Contribute to brand strategy, product development, and marketing budget planning.
• Manage packaging development in line with brand identity.
• Oversee digital marketing initiatives and manage digital agencies.

Skills

Brand Management

Digital Marketing

Analytical Skills

Agency Management

Job description

This hands‑on role is ideal for a strategic thinker who thrives in a fast‑paced environment and can balance big‑picture planning with flawless execution. You will play a key role in growing brand presence across digital, eCommerce, and traditional channels while ensuring consistent consumer engagement and market growth.

Key Responsibilities

• Contribute to brand strategy, product development, and marketing budget planning
• Manage packaging development in line with brand identity and regulatory requirements
• Oversee digital marketing initiatives and manage external digital agencies
• Drive eCommerce growth, monitor performance, and manage online product catalogues
• Manage the company website and online store, including promotions, gifting, partnerships, and loyalty programmes
• Coordinate PR activities, media packs, giveaways, and trade marketing initiatives
• Plan and manage brand activations, promotions, and events
• Analyse and report on marketing performance and campaign effectiveness
• Monitor competitor activity and provide regular market insights
• Build and maintain strong relationships with agencies and brand partners

Requirements

• 5–8 years' experience in Brand Management, with extensive digital marketing and agency management experience
• 2–3 years' experience within the FMCG sector
• Strong analytical skills with experience interpreting sales and market data
• A proactive, self‑motivated individual with a solutions‑driven approach
• Growth mindset, resilience, adaptability, and excellent resourcefulness

Advantageous

• Experience developing and executing eCommerce strategies
• New product launch and lifecycle management experience
• Proven project management across multiple stakeholders
• Understanding of consumer packaged goods regulations
• Experience using AI to enhance marketing and business outcomes

If you're ready to take ownership of an exciting portfolio and help shape the future of a growing FMCG brand, we'd love to hear from you.