Brand Manager

Optential Consulting (Pty) Ltd; Cape Town; On-site; ZAR 400,000 - 650,000; Full time

Job summary

A leading company in the FMCG sector is seeking a Brand Manager to lead brand strategies and campaigns. The role involves delivering annual brand plans, managing market insights, and coordinating creative agencies while ensuring effective stakeholder management. The ideal candidate will possess a degree in Marketing and have 3-5 years of relevant experience, showcasing strong problem-solving and project management skills.

Qualifications

• 3-5 years marketing/brand management experience in FMCG.
• Ability to think strategically and implement practically.

Responsibilities

• Deliver annual brand plans and manage campaign execution.
• Conduct market research and manage brand communication.
• Ensure stakeholder management and align internal communications.

Skills

Communication

Problem Solving

Project Management

Teamwork

Innovative and Creative

Financial / Budget Management

Business Acumen

Education

Degree in Marketing or Business Management

Tools

MS Office

Job description

Joya Brands is looking for a Brand Manager to join their team!!!

Position / Title : Brand Manager

Reports Too : Marketing Manager

Function : Marketing

Location Atlantis, approx. 50 km outside of CT center

Number of Reports 0

Overall Responsibility :

To profitably deliver the brand plan, which will include, but not be limited to market research and insights generation, delivering the brand communication plan, new product launches and other brand management functions (act as the custodian of the brand)

Main responsibilities of Focus Area :

Focus Area 1 : Deliver annual brand plans in line with business ans portfolio strategy

Deliver the Annual Brand Plan Aiding the Business & Brand Objectives

Develop and Manage the Brand Campaign Calendar

Brief, Strategize and Execute Through The Line Campaigns Annually

Create Post Campaign Reviews to Assess the Impact and Success of Marketing Activities

Use Brand Health Insights to Improve on Brand Strategy

Manage Product Packaging Artwork and Design

New Projects and Iniatives Measured on Scope, Time and Budget

Focus Area 2 : Data Management and Insights

Ongoing Review of Brand and Market Trends

Monthly Review and Delivery of Brand Market Performance

Conduct Bi-Annual Consumer and Market Research

Drive Research and Insights on Brands Health

Digital Marketing Reporting

Focus Area 3 : Execution of TTL & BTL Campaigns

Conduct a post-campaign quantitative and qualitative analysis to understand effectiveness and areas for improvement

Tracking of campaigns & content calendar

Drive implementation of BTL elements in line with campaign objectives

Liaise with external activation agencies to train promoters, manage day to day schedules and provide insights into effectivess

Focus Area 4 : Deliver projects within agreed timeframes and inline with Category innovations plan.

Work Closely with Procurement Manager and Identify and Manage Value Engineering Initiatives

Co-ordinate and Manage Packaging Development

Create, Manage and Adhere to Processes, Standard Operating Procedures and Timelines

Ensure All Departments are Aligned Through Scheduled Meetings and Project Plans

Focus Area 5 : Stakeholder Management

Brief and Manage Creative and Media Agencies

Customer Reviews and Complaints Management

On Time and Accurate Payment of Suppliers

Manage and Communicate our Brand Personality and Values Internally

Focus Area 6 : Brand Communication

Communicate the Right Product to the Right Audience in The Right Context

Manage Social Media Content and Plan

Ensure Compliance with Brand Standards Across All Media Platforms

Updating of visual asset bank

Visual office management including boardroom & internal campaign communication

Requirements of the Role

Qualification : Degree in Marketing or Business Management

Experience : 3-5 Years Marketing / Brand Management experience in FMCG environment

Computer Skills (MS Office)

Business Acumen

Financial / Budget Management

Problem Solving

Communication (Verbal and Written)

Presentation Skills

Project Management

Interpersonal and relationship building

Teamwork

Innovative and Creative

Action and Results Oriented

Ability to think strategically and implement practically

Please note if you do no receive a response to your application within 3 weeks please do consider you application unsuccessful.