Brand Manager

Tyron Consultancy; Bellville; On-site; ZAR 500,000 - 700,000; Full time

Job summary

Exceed HR and Recruitment seeks a Brand Manager in Bellville to oversee brand strategy, execute marketing campaigns, and conduct market research. The ideal candidate will have a marketing degree and a minimum of five years of experience in an FMCG environment. A strong focus on brand awareness and relationship management is essential to successfully enhance brand positioning and equity.

Qualifications

• Degree in Marketing, Brand Management, Business, or related field.
• Minimum 5 years relevant experience in FMCG.
• At least 4 years in a Brand Manager role.

Responsibilities

• Manage brand strategy and ensure brand alignment across materials.
• Plan and execute marketing campaigns and monitor performance.
• Conduct quality reviews of products and manage feedback processes.

Skills

Strategic Brand Management

Market Research Analysis

Advertising Coordination

Relationship Management

Education

Degree in Marketing, Brand Management, Business, or related field

Tools

Microsoft Office (Word, Excel, Outlook, Teams, PowerPoint)

Job description

Brand Manager position available in Bellville.

Duties and Responsibilities:

Brand Strategy Management:

• Ensures the Brand plan, and all brand materials produced, are consistent with the brand positioning strategy.
• Effectively communicates with other stakeholders to ensure thorough understanding of the brand and ensures other functions are informed of brand plans, promotions and research.
• Understands the role of the brand and sets realistic objectives for the brand in line with the strategy, including proactively developing proposals to achieve these.
• Develops appropriate recommendations to ensure effective management of the brand in its lifecycle stage.
• Understands the impact of price on the business profitability, as well as an understanding of the relationship between price and the consumer’s perception of quality.

Brand Planning & Activities:

• Ensures the Brand cycle plan activities or marketing campaigns are well planned and executed.
• Ensures key learnings from previous brand campaigns, promotions and activities are well noted, considered and incorporated in future initiatives.
• Monitors and records the performance of marketing campaigns and activities using key performance indicators.
• Understands the brand profitability objectives, and variable costs are monitored and controlled within agreed parameters.
• Has the ability to develop effective brand plans and strategies to enhance brand awareness, positioning, and equity in the market.

Research & Data:

• Commissions marketing research studies by preparing concise and effective research briefs, and summary reports.
• Analyse and interpret complex research data (including market data and internal sales data) and interrelationships between them to make appropriate recommendations.
• Makes effective use of both qualitative and quantitative research data in the executive of role duties.

New Products & Quality:

• Conducts quality reviews on own and competitor products. Effectively analyses products to identify opportunities and problem areas.
• Ensures the process for capturing consumer feedback on product quality is in place and effectively managed together with other functions in the business.
• Identifies opportunities for new product development to meet consumer and market needs.
• Plays a key role in the product development process and works closely with the NPD team through- out the process.

Brand Communication:

• Ensures the development of new advertising material is effectively coordinated and implemented.
• Ensures Agency briefs are well prepared and demonstrates creative flair in developing advertising solutions
• Ensures Advertising and media are in line with the brand strategy and all budgets are effectively managed.
• Manges Agencies at an operational level, ensuring on time in full no errors implementation.

Relationships:

• Strengthens agency service and client/agency relationships – builds a strong, transparent, trusting partnership with all agencies and individuals.
• Manages the marketing co-ordinator and assistant brand manager and collaborates with cross- functional teams to achieve brand objectives.
• Supports the Marketing Manager with all brand activities.

Minimum Requirements:

• A degree in Marketing, Brand Management, Business, or related field
• Computer literacy, excellent knowledge of Microsoft Office programs (Word, Excel, Outlook, Teams, and PowerPoint)
• Minimum 5 years relevant experience within FMCG environment (preferably food)
• Minimum of 4 years demonstrated experience in a Brand Manager role