Brand Lead - Ice Cream

Unilever Brazil; KwaZulu-Natal; On-site; ZAR 300 000 - 600 000; Full time

Job summary

Join a dynamic and competitive Ice Cream business, where you will drive brand growth and innovation. This role offers a unique opportunity to lead integrated brand plans, execute compelling marketing strategies, and manage P&L for your brand. As part of a global leader in the Ice Cream category, you will work in a fast-paced environment, collaborating with cross-functional teams to deliver impactful results. If you are passionate about marketing and eager to make a significant impact in a thriving industry, this position is perfect for you. Embrace the challenge and help shape the future of our Ice Cream business!

Qualifications

• 2-3 years of relevant marketing work experience required.
• Strong project management and business case development skills needed.

Responsibilities

• Lead Integrated Brand Plans and execute inspiring brand communications.
• Manage budget and analyze brand performance using data tools.

Skills

Marketing Acumen

Project Management

Digital Marketing

Data Analysis

Consumer Insight Generation

Strategic Thinking

Collaboration

Problem Solving

Agility

Education

Relevant Marketing Degree

Tools

Nielsen

Data Orbis

Job description

Reports to : Senior Marketing Manager Ice Cream Location : South Africa (La Lucia Ridge / Sandton)

Terms & Conditions : Local Conditions Apply

If you are in the Unilever Ice Cream business or are considering working for the Unilever Ice Cream business, you will work for the global, leading Ice Cream player with €8bn Turn Over.

The Ice Cream business is operating in a highly attractive category, as we are part of the 1 trillion snacking and refreshment industry, growing consistently at high pace.

We have strong brand equities: 5 of the top 10 selling brands including Wall's, Magnum, Ben & Jerry's.

We are investing to unlock the full growth potential of Ice Cream as a standalone entity, once we separate from Unilever, which is planned to happen by November.

Ice Cream has distinct characteristics from Unilever's other operating businesses and the growth potential of Ice Cream will be better delivered under a different ownership structure.

We hope that you will want to build the new chapter of our Ice Cream history together with us.

JOB PURPOSE

An opportunity to join the dynamic, agile and competitive Ice Cream Business. Drive the volume led growth agenda within the Ice Cream category by crafting strong brands, leading Innovations & Activity Requests and managing the P&L for your brand.

The role is end-to-end (both innovation management & deployment) for Southern Africa – high bias for action, accountability, proactivity, and drive is needed for this role.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

1. Leading Integrated Brand Plans process for your brand & portfolio (Defining, Designing and implementing the brand plans, and defining the Brand's JTBD).
2. Develop & Execute Inspiring brand communications for your portfolio.
3. Leadership of Innovation Projects – e.g. development of new mixes / launch into new categories etc.
4. Leadership of Activity Requests: e.g. introduction of new pack sizes / formats for existing mixes.
5. Leadership of "Lift & Shift" Projects: e.g. liaising with global teams to source and launch existing mixes into SA.
6. Analyze, track & give recommendations for your brand / portfolio performance using the Nielsen & Data Orbis tool.
7. Budget management to be vigorously controlled to ensure full delivery of project deliverables within budget.
8. Partnering with Customer & Channel Development & Shopper Marketing, to deliver the in-year brand plan.
9. Management of your brand / portfolio digital strategy and plan.
10. Work closely with global and local teams, as well as the artwork agency to develop packaging for the brand.

WHAT YOU WILL NEED TO SUCCEED

Experiences & Qualifications: Relevant Marketing Degree or equivalent. 2 - 3 years of relevant marketing work experience. Able to lead projects - Strong experience with Project Management and Business case development, in a fast-paced environment. Experience with budget controls and savings initiatives is highly advantageous. S&OP Management for your brand / portfolio. Digital Marketing Capability.

Skills

This role requires the following key skills:

1. Marketing & 6P Acumen: Partner marketing in generating brand opportunities that create the best end-to-end consumer experience across the 6Ps.
2. Business Acumen & Partnering: Work with cross functions not only marketing / CD.
3. Shifting all briefs and learning plans from insight output to business outcome.
4. Extracting maximum value from data and insight initiatives by building strong collaborations and influencing key business partners (internally and externally).
5. Strong levels of growth mindset – a winning, competitive mindset.
6. Bias for actions and drive – willingness to get things done.
7. Consumer and customer focus – curiosity, ability to uncover relevant insights and translate these into actionable plans.
8. Rigour and order – ability to identify important issues and work through complex problems in an accurate and in-depth way.
9. A love to experiment.
10. Market Research & Insight Generation: Knowing when and how to deploy research to answer key business questions and how to connect all available data in the business to transform knowledge into transformational insights for the business.
11. Strategic Thinking & Problem Solving: Defining a problem, causation, and solution in an objective, systematic way that showcases vulnerabilities or threats clearly while delivering opportunities that offer a competitive advantage.
12. Digital Acumen: Using your digital acumen to inform marketing and customer strategies and activities, creating and landing projects that resonate with the target audience across different digital channels.

Leadership

You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way. As an individual, you are responsible for your own wellbeing and delivering high standards of work.

You must also focus on the Consumer and what they need.

You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

Critical SOL (Standards of Leadership) Behaviors

1. PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results.
2. PERSONAL MASTERY: Sets high standards for themselves.
3. CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers.
4. PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
5. AGILITY: Explores the world around them, continually learning and developing their skills.

Unilever embraces diversity and encourages applicants from all walks of life!

This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.