Brand Lead

The Unlimited; Durban; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A prominent company in brand strategy is seeking a Brand Lead in Durban to own the brand and ensure alignment across all creative processes. You will forge strategic alliances, engineer compelling campaigns, and craft product narratives. The ideal candidate has over 5 years of experience in brand or direct marketing and possesses a Marketing or Business degree. This position requires strong digital selling skills and expertise in customer lifecycle strategy.

Qualifications

• 5+ years of experience in brand or direct marketing.
• Fluency in crafting campaigns that are tested and refined.
• Ability to decode market signals and competitive shifts.

Responsibilities

• Forge strategic alliances across departments for brand decisions.
• Engineer compelling campaigns ready to perform.
• Craft product narratives that resonate deeply.

Skills

Digital selling

Project orchestration

Customer lifecycle strategy

Analytical storytelling

Education

Marketing or Business degree (3-year minimum)

Job description

We’re not looking for someone to “manage a brand.” We’re looking for someone to own it, someone who sees brand as a living system, not a logo. At The Unlimited, the Brand Lead is the strategic nerve centre between business ambition and creative execution.

You’ll be the brand’s voice in the boardroom and its guardian in the field. From briefing to distribution, you’ll steer the creative process with precision, ensuring every touchpoint is aligned with our brand framework and customer-first ethos.

What you’ll do:

• Forge strategic alliances across departments to embed brand thinking into business decisions.
• Engineer campaigns that are not just compliant, but compelling—tested, refined, and ready to perform.
• Decode market signals and competitive shifts to keep our brand ahead of the curve.
• Craft product narratives and communication assets that resonate deeply and drive action.
• Command the creative ecosystem—from ideation to execution—while keeping budgets sharp and delivery seamless.
  
  

What you bring:

• A Marketing or Business degree (3-year minimum) and at least 5 years of experience in brand or direct marketing.
• Fluency in digital selling, project orchestration, and customer lifecycle strategy.
• A radar for market trends, a toolkit of communication channels, and a knack for analytical storytelling.
• You negotiate with clarity, research with rigour, and manage budgets like a strategist.