Brand-Impact Social Media Strategist

Placements24; Upington; On-site; ZAR 320,000 - 420,000; Full time

Benefits offered by this job

Competitive salary

Medical aid & retirement fund

Professional development opportunities

Collaborative work environment

Job summary

Placements24 in Upington is seeking a dedicated Digital Marketing Specialist with a focus on Social Media to develop and manage our online presence. You will craft a compelling social strategy, create daily content, and analyze performance to drive brand awareness and engagement.

Based on site in Upington, you will collaborate with the marketing team to shape the brand voice, run paid campaigns, and optimize content for the Northern Cape market.

Qualifications

• Proven experience as a Social Media Specialist or similar role.
• Excellent knowledge of major social platforms and best practices.
• Demonstrated ability to create engaging content and manage online communities.
• Familiarity with social media management tools and analytics platforms.
• Strong copywriting and communication skills.
• Bachelor’s degree in Marketing, Communications, or related field preferred.

Responsibilities

• Develop and execute a comprehensive social media strategy across platforms (Facebook, Instagram, Twitter/X, LinkedIn, TikTok).
• Create, edit, publish, and share engaging content daily (text, images, video) to build connections.
• Monitor social channels for trends, conversations, and competitor activity.
• Respond to comments and queries to foster community engagement.
• Plan and manage paid social campaigns including budget and optimization.
• Analyze metrics and provide regular performance reports with insights and recommendations.
• Collaborate with marketing, sales and customer service to ensure brand consistency.
• Stay up-to-date with social media best practices and technologies.

Skills

Social media strategy

Content creation

Analytics

Community management

Paid social campaigns

Copywriting

Education

Bachelor’s degree in Marketing or Communications

Tools

Hootsuite

Buffer

Google Analytics

Job description

Placements24 in Upington is seeking a dedicated Digital Marketing Specialist with a focus on Social Media to develop and manage our online presence. You will craft a compelling social strategy, create daily content, and analyze performance to drive brand awareness and engagement.

Based on site in Upington, you will collaborate with the marketing team to shape the brand voice, run paid campaigns, and optimize content for the Northern Cape market.