Brand Head

Mr Price Group; Durban; On-site; ZAR 600,000 - 900,000; Full time

Job summary

A prominent retail company in Durban is seeking a dynamic Brand Head to join their marketing team. The ideal candidate will have 6+ years in marketing, with a passion for fashion, and will excel in strategic management and execution of omni-channel campaigns. Strong leadership skills and budget management are essential for this role, which offers an opportunity to influence the brand's marketing initiatives and align them with consumer insights.

Qualifications

• Minimum of 6+ years in a Marketing position, preferably in a retail environment.
• 3+ years’ experience managing teams.
• Experience in conceptual and operational elements required to drive successful campaigns.

Responsibilities

• Develop measurable, seasonal marketing strategies and budgets for relevant portfolio.
• Manage multiple omni-channel campaigns and ensure timing and process adherence.
• Mentor and guide Brand Project Managers/coordinators to fulfil marketing plans.

Skills

Strategic thinking

Leadership

Communication

Budget management

Multitasking

Analytical skills

Education

Relevant Marketing qualification

Tools

Microsoft Excel

Microsoft Word

Microsoft PowerPoint

Microsoft Outlook

Job description

Job Description

Mr Price is looking for a dynamic Brand Head with experience in digital and traditional marketing, to join our marketing team. Must be a strategic, innovative fashion enthusiast who excels in omni-channel campaigns and possesses strong communication and multitasking skills.

Responsibilities

Brand strategic management:

• Develop measurable, seasonal marketing strategies and budgets for relevant portfolio (across all channels) to ensure integrated marketing solutions are considered to reach annual and seasonal business objectives.
• Have a thorough understanding of all the marketing research insights and key research projects to ensure strategies are aligned to key consumer insights and actions.
• Work with marketing effectiveness team to define objectives and measurables of each campaign to ensure post campaign reports give appropriate insights. Assess what has been effective and what needs to be considered in the future seasonal Marketing plans.
• Compile seasonal postmortems with senior brand team against seasonal marketing objectives and present to management.
• Brief and liaise with media agencies to finalize the media schedules and strategies and ensure critical analysis of media schedules against marketing objectives.
• Stay up to date and immersed in current marketing trends and channels.

Marketing Execution:

• Manage multiple omni-channel campaigns and ensure timing and process is being adhered to.
• Allocate and manage budget for each project/channel to ensure funds are invested wisely and according to plan.
• Critically analyze creative work against your marketing briefs to ensure it delivers on the objectives of the campaign.

Team Leadership and Collaboration:

• Mentor, guide and work with Brand Project Managers/coordinators so they are well equipped to assist on fulfilment and execution of the marketing plans alongside you to ensure a high performing team that achieves marketing KPI's.
• Foster a collaborative and innovative work environment: Encouraging creativity and teamwork.
• Develop strong relationships and work closely with all key stakeholders including creatives, production, shoot team, merchants, ecommerce and visual merchandise.

Qualifications

• Minimum of 6+ years in a Marketing position, preferably in a retail environment
• 3+ years’ experience managing teams
• A relevant Marketing qualification
• Strategic thinker
• Strong leadership and collaboration ability
• Experience in conceptual and operational elements required to drive successful campaigns
• Advanced communication (written and verbal), strong numerical ability, organizational, and problem-solving skills
• Strong interpersonal skills, including effective presentation and listening skills
• Attention to detail
• High proficiency in Microsoft Excel, Word, PowerPoint and Outlook
• Ability to work in a fast paced and highly pressurized environment
• Ability to prioritize and multi-task while delivering strong results
• Strong analytical, problem solving and budget management skills
• Expertise in digital, social and creative solutions
• As Mr Price is a fashion brand, Brand Head would need to have a strong passion for, and understanding of fashion.

Mr Price Group Limited is an equal opportunity employer and is committed to Employment Equity.