Brand Executive Johannesburg

Brand Executive Job Description

The Brand Executive develops plans for the brand, customer experience, product offering, and brand loyalty to drive the organization's brand awareness and achieve sales and profit objectives.

He / She champions the brand identity and offering throughout the organization and marketplace.

Responsibilities

1. Collect and examine customer satisfaction and feedback.
2. Conduct activities to communicate the business value proposition to customers.
3. Conduct research to identify consumer trends.
4. Develop and implement customer loyalty plans.
5. Analyze market trends to improve offline marketing activities.
6. Execute brand campaigns.
7. Generate customer awareness.
8. Implement activities to deliver a consistent customer experience.
9. Explore alternative market research channels.
10. Innovate offerings to increase customer loyalty.
11. Develop and implement brand communication plans and strategies.
12. Maintain customer retention programs.
13. Manage the effectiveness of branding and customer loyalty programs.
14. Oversee product quality, design, and brand alignment.
15. Coordinate input requirements to ensure product delivery.
16. Predict emerging market needs.
17. Conduct competitor activity surveillance.

Key Performance Indicators

1. Identify new business and sales opportunities.
2. Grow current customer sales targets.
3. Measure and achieve brand objectives aligned with company goals.
4. Develop and roll out a brand strategy to customers.
5. Perform within the scope of divisional and brand strategies.
6. Increase brand awareness within the industry.
7. Enhance customer acquisition.
8. Ensure positive customer perceptions and experiences with the brand.
9. Implement and monitor Customer Satisfaction Score surveys.
10. Monitor and report on consumer brand awareness and buying behavior trends.
11. Develop, design, and implement new brand concepts.
12. Create and maintain relationships with current and new customers.